Taking PPC Management Risks to a Whole New Level

We all like to take risks when it comes to PPC Management from time to time. In fact, it is highly recommended that we take PPC Management risks whenever possible it order to get one step ahead of our competitors.
However, there are moments when our PPC Management risks might begin taking things just a little too far. There are moments when our PPC Management action hero tendencies run the risk of taking us beyond the line we should never cross.
If your PPC Manager suggests doing any of the following mad cap PPC Management stunts on your online marketing campaign, pull the steam out of their sales immediately. We shouldn’t even joke about the following PPC Management ideas. Online advertising of this kind is running far too close to the edge, even by Keanu Reeves’ standards in the Matrix.
The PPC Management strategies that follow are all about inviting trouble…

1. Targeting Competitors’ Business Names and Dodging Advertising Trademark Laws like Bruce Willis dodges 10,000 Bullets at Once

When businesses target the keywords of competitors’ business names and brand names / product names / registered trademarks, the return on investment is always really impressive. (more…)

What are the Worst PPC Management Sins?

PPC Managers are human beings too, first and foremost, just like everybody else. Therefore, just like everybody else PPC Managers do make mistakes and shouldn’t be treated too harshly when such things occur, particularly if these mistakes happen once every millennium.
However, there are a number of PPC Management Sins that really can’t and shouldn’t ever be forgiven. (more…)