February 25th, 2016

Top 5 PPC Management Sales Scams

ppc management sales scams

Managing PPC campaigns that are budget-friendly and high-converting can be a challenging endeavor. This is especially true for business and individuals who don’t have a PPC advertising background or a dedicated marketing team. For many small businesses looking to take advantage of the benefits that PPC campaigns can bring, opting to work with a PPC management firm is an effective way to harness the power of PPC advertising without having to take the reigns for themselves.

However, choosing the wrong PPC management company won’t just leave you at square one — it can actually harm your business’ reputation and cost you hundreds or even thousands of dollars in wasted advertising spend. Want to make sure your PPC manager is the real deal? Here are the top five PPC management sales scams to watch out for to make sure that your campaigns are in the hands of experts, not scammers.

1.They Guarantee You #1 Placement

By now you probably know that the first ad position generally has a much higher CTR than subsequent positions, so that top spot can seem like a great target for your campaigns. Some PPC managers will promise their clients nothing but #1 ad placement. However, a company who claims they’ll keep your ads on top is likely trying to scam you. While getting top ad placement can seem like a great idea, sometimes it can cost more than it’s worth to maintain. A good PPC manager will encourage clients to adopt a solid PPC strategy that leverages lower positions (as well as #1!) to garner solid results — without costing a fortune.

Additionally, great PPC managers know that CTR isn’t the only metric that matters to your campaigns. Look for PPC companies who will work with you to set realistic goals that will make a positive impact on your business, including conversion rate and cost per conversion. When a PPC manager understands your business goals, they’ll be able to craft campaigns that get you there.

2. They Don’t Keep You in the Loop

If you ask a PPC manager exactly what they’re doing to deliver the best possible results for your campaigns, they should give you a concrete (and detailed) answer. They will be able to explain why they’re allocating your ad spend the way they are, and how they developed your campaign strategy. And they should never keep your campaign status and performance a secret. PPC “experts” who keep their clients in the dark about how their campaigns are performing often aren’t experts at all.

Another important quality to look for in a good PPC campaign manager is a collaborative attitude. A good company will ask you for input on the keywords ideas. You’re the expert in your own industry, and PPC experts know that insider knowledge is critical for successful campaigns. If your PPC manager doesn’t seem interested in both keeping you informed and keeping you involved in your own PPC campaigns, you probably aren’t going to get great results from them.

3.    They Don’t Talk about PPC Campaign Goals and ROI

A well-planned PPC campaign should have concrete goals from the start. But just as scammers often promise too-good-to-be-true ad placement, they also tend to avoid setting realistic campaign goals because they know they won’t be able to deliver. A good PPC company will always ask you about your advertising goals. If a PPC manager is chomping at the bit to get your campaigns up and running without discussing your short and long-term goals, they might not have your best interests in mind.

Another telltale sign of a PPC scammer is a failure to focus on budget. PPC experts know that advertising budgets can vary greatly from one client to the next. They also know that a successful PPC campaign doesn’t have to be an outrageously expensive one. PPC companies should be willing to work with their clients to set realistic budgeting goals to ensure that their campaigns yield the best ROI possible, without breaking the bank. PPC managers who don’t ask you about your budget up front might be trying to scam you.

4.   They Don’t Give Suggestions to Improve Landing Pages

Experts know that PPC campaigns don’t exist in a vacuum of bids and keywords; successful PPC campaigns depend on considering every step in a prospective customer’s journey towards conversion. A good PPC company will always suggest some improvements to your campaigns beyond your keyword strategy. They’ll look at your landing pages and your ad copy, and give suggestions on how to improve those assets. PPC experts often have a wealth of advertising experience to draw from for every aspect of a digital ad campaign. If your PPC company is not open to advising you on how to improve your prospects’ experience from start to finish, they might not be the experts they claim to be.

PPC managers should be able to see the big picture of your business and your advertising goals to help you make the best decisions possible. Don’t let PPC scammers convince you that fiddling with your bidding strategy and suggesting a few fresh keywords is enough to revamp your PPC campaigns. A good PPC manager will bring a holistic, strategic mentality to your campaigns to help give your advertising strategy an all-over facelift.

5.  They Don’t Share Past Successes with You

Scammers lie about who their clients are. They will proudly name big companies like Nokia, Nike, Disney and an array of Fortune 500 companies, but if you ask them to put you in touch with satisfied customers, they’ll always come up dry. Good PPC managers are proud of the work they do, and maintain a degree of honesty and professionalism so that even former clients should be happy to provide positive feedback on their work.

A PPC manager might not be able to hand out every client’s contact information to anyone who requests it, but they should be able to offer concrete case studies and customer stories that illustrate how they approach building and maintaining PPC campaigns. It shouldn’t be challenging for a high-quality PPC manager to provide proof of successful campaigns they’ve worked on in the past.

Getting the Real PPC Deal with Webrageous

At Webrageous, we strive to provide the best possible PPC campaign results to all our clients, whether they’re new to PPC or more experienced advertisers looking to take their campaigns to the next level. We work with our clients to create customized PPC campaigns that help them achieve their unique business goals more effectively. Contact Webrageous today for a PPC consultation and we’ll walk you through our PPC management process from end to end.

February 24th, 2016

Conversion Optimizer: Weighing the Pros and Cons

pros-and-cons-conversion-optimizer

 

With all the data you can track with Google AdWords, it can be easy to get sidetracked by relatively short-term metrics, such as CPC and CTR. But for most businesses, the ultimate goal of PPC campaigns is leveraging that data to give your ads a high conversion rate. Google’s Conversion Optimizer feature is designed to help advertisers hone in on the metrics that matter in order to optimize the conversion rates of their campaigns, and it can be a very effective tool for improving the performance of your PPC campaigns.

But the Conversion Optimizer isn’t a one-size-fits-all solution that will make all your lead flow woes disappear overnight. Before you put all your faith in this powerful feature, it’s important to weigh the strengths and weaknesses of Conversion Optimizer. Here are some of the pros and cons of using Conversion Optimizer to help you decide what role it might play in your PPC campaigns.

Pros of Conversion Optimizer

Focus on Getting New Business

Google AdWords gives advertisers the option to track two kinds of conversions: conversions, which are simply the total number of conversions for the campaign, and converted clicks, which are unique clicks that lead to a conversion within a 30-day period. Being able to track and optimize for the latter can be a very effective campaign optimization technique. By using the Conversion Optimizer feature to focus on increasing “converted clicks,” advertisers can increase the flow of new prospects and leads coming into their funnel. This is especially important for companies where a steady flow of new business is important, such as in the legal industry.

Optimize Budget for Conversions

For advertisers with a limited budget, Conversion Optimizer can be an effective tool for getting the most conversions for your ad spend. The tool allows you to set either a maximum or target CPA (cost per acquisition), ensuring that your lead flow goals and your budget are well-aligned. Compared to manual bid management techniques, Conversion Optimizer can yield much more cost-effective results for your campaigns, without the extensive time commitment to making manual bid adjustments.

“Smart Management” Without the Expertise

The upside of Conversion Optimizer can be boiled down to a simple benefit: it helps advertisers with limited experience or knowledge of PPC improve their campaigns more effectively. Poorly run campaigns can waste advertising dollars and other resources. Conversion Optimizer provides a relatively easy way to capture more leads and waste less of your budget. Additionally, Conversion Optimizer is a free tool, making it a much more budget-friendly alternative to bid management and PPC management services. However, don’t be fooled into thinking that Conversion Optimizer completely replaces the knowledge of a true PPC expert. There’s no substitute for experience.

Cons of Conversion Optimizer

Less Control Over Campaigns

By its nature, Conversion Optimizer gives you less granular control over your bidding strategy. When you use the tool, you’ll only be able to make bids at the ad group level. Because the feature optimizes your bids automatically, you won’t be able to make keyword level adjustments to your bidding strategy. While this isn’t always a problem, it can spell disaster if your ad groups aren’t well organized.

You’ll also have less transparency into why decisions are being made. Conversion Optimizer makes decisions based on a complex algorithm and doesn’t provide an explanation for why it makes changes when it does. Ultimately, using Conversion Optimizer requires advertisers to have complete trust in Google’s management of their campaigns.  

Your Conversion Rate Must Already Be High

Another downside of Conversion Optimizer is that your campaigns already need to be high-performing to use your existing campaigns as a baseline for performance, so you must already be receiving conversions from your campaign for Conversion Optimizer to work. Google recommends at least 15 conversions in the last 30 days to give Conversion Optimizer enough data to work effectively.

Unfortunately, this means that for campaigns with very low existing conversion rates, Conversion Optimizer may not be a viable option until you’ve already invested time and resources in manually improving your conversion rate. Conversion Optimizer won’t magically fix a bad AdWords campaign. If you do plan to use it, try to use it to improve campaigns that are already doing fairly well, but could do better with a little extra push.

Automated Bid Management Won’t Give Innovative Results

One quirk of automated management tools is that they tend to give relatively predictable results. If you use Conversion Optimizer to run your campaigns, AdWords will focus on keywords that seem like a sure thing to make sure that you hit your conversion goals.  While this can be a good thing — taking advantage of “low-hanging fruit” is always a solid strategy — it probably won’t give you any interesting insights into how to manage your campaigns. Once again, it’s important to remember that while Conversion Optimizer is a powerful tool, but when it comes to creative problem solving, it can’t beat a human bid manager.

Optimizing Ad Results with Webrageous

Conversion Optimizer can be a highly effective tool for advertisers who are looking to get better results from lackluster campaigns. But the bottom line is that the performance of any automated PPC tool will only be as good as the work you put into it. In many cases, a combination of sophisticated tools like Conversion Optimizer and a solid foundation of PPC knowledge will be the best way to ensure that you get the best possible results from your campaigns.

The nuances of how AdWords functions, and best practices for running high-converting PPC campaigns, change constantly. Busy advertisers often don’t have time to run their campaigns themselves often turn to automation tools to help them manage their campaigns more effectively. Webrageous’ team of PPC experts can guide your digital advertising strategy and help you transform your campaigns into high-converting lead sources. Contact us today to learn how Webrageous can boost your PPC conversions and help you develop a more competitive bidding strategy.

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June 4th, 2012

The Google AdWords Campaign Management Advantage

If you had an old relic, an antique worth a lot of money, you would do anything you could to keep it in mint condition, right? Well, the same thing applies with Google AdWords. Google AdWords campaign management, that is, good Google AdWords campaign management, aims to keep your Google AdWords campaigns in mint condition.
 
Google AdWords Campaign ManagementThat is why, just like when you seek the right expert to clean and polish your antiques, you must also find the right kind of Google AdWords management. This is important as management by people who don’t know what they’re doing or who don’t have adequate experience or qualifications risk damaging your Google AdWords campaigns and losing you a lot of money, just like a mistreated antique could render it worthless.

The Advantage of Using Google AdWords Campaign Management

Any of this could happen in as short a time period as a day so it is very important to find the best Google AdWords campaign management with years of experience handling AdWords campaigns and up-to-date Google AdWords qualifications.
 
Here are a few more reasons why you should be seeking the top Google AdWords management in the market:
 

Think of Google AdWords as a prized artifact that everyone is bidding on.

 
Google continues to be the most widely accessed Internet search engine in the world, with hundreds of millions of people searching online for any number of things on Google every day. With the huge number of people accessing the popular search engine, it is only logical that Google AdWords is the biggest paid search marketing tool.
 
With this in mind, it also makes sense that Google AdWords is going to be very competitive. In order to get a spot on the top of the list you will need a Google AdWords management expert to handle exactly how you handle your bidding campaign as well as market what it is that you are selling. When it comes to any aspect of Google AdWords, the experts in Google AdWords management will have it covered.
 

Google AdWords campaign management will keep your relics well-maintained without costing you an arm and a leg.

 
The best Google AdWords management experts know how to keep your Google AdWords campaigns performing without charging you extra for it. In fact, they should be able to save you money, potentially a lot of money. Any great Google AdWords management company should have the experience to be able to stay within your budget and still see results.
 
By using a series of techniques to make the best of Google AdWords accounts, your manager should be able to keep your campaigns in great shape without you having to put in extra money. In the long run, Google AdWords campaign management not only increases the value of your campaigns, it also costs you less in the long run. Therefore, when it comes to Google AdWords it is always better to outsource. It is then just a matter of finding the best Google AdWords management company to meet your online advertising needs.
 

Google AdWords management will keep you in the bidding war.

 
It shouldn’t matter how small or large your company is when it comes to Google AdWords. Anyone can make Google AdWords work with the right management. So if you are in a position where you are being outbid by larger companies then it is time to outsource Google AdWords management to an expert. Google AdWords was designed as a way of making Google accessible to all advertisers so achieving excellent results through your campaigns is achievable.
 
With Google AdWords management, the keyword bidding war should no longer be a concern as good management should work on a number of things across your campaigns so that your quality score is greatly improved. This could range from optimizing your advertisement text and making sure your advertisements are relevant to your landing pages to improving links and optimizing websites. Google AdWords ranks advertisements based on their quality score so this is an important point.
 

The best Google AdWords management will see your campaigns outperforming the rest.

 
With the right Google AdWords campaign management, you can sit back and watch as your campaigns achieve the success they deserve. Google AdWords managers use a number of techniques to optimize your campaigns and ensure they aren’t performing poorly while also focusing those campaigns on those people who you are aiming your product or service at.
 
That is the beauty of Google AdWords, you can target people who are directly seeking what you are offering and therefore are much more likely to make a conversion. Google AdWords campaign management works towards getting your advertisements into a spot where they will be seen, while also encouraging searchers to click on your advertisement and make a conversion while they’re there, whether that’s signing up for a newsletter or making a purchase.
 

Join the hunt for priceless valuables.

 
Google AdWords campaign management turns your old and dusty furniture into priceless valuables, metaphorically speaking. Poorly performing campaigns can be turned into online super sellers with the right help. It is simply a matter of finding the best Google AdWords campaign management out there.
 
We offer that at pay per click management firm Webrageous, a specialist in Google AdWords campaign management.
 
For more information on just how we can turn your campaigns around and make them into top sellers, feel free to give us a call at any time. We can also provide you with a free quote and a time to talk to one of our specialist Google AdWords managers.
 
Alternatively, you can read this article about the great success Webrageous has had in Google AdWords campaign management for our clients.
 

May 25th, 2012

PPC Management from Webrageous is all about Experience and Success

When looking for a PPC Management Company that can deliver the kind of experience and success via online marketing tactics that you are hoping for, you will not need to look any further than the services offered by Webrageous.

Our PPC Management Company is highly experienced, Google AdWords Certified and we have over 10 years worth of successful PPC Management to lay claim to.

At present, there are a number of different PPC Management Offers for interested advertisers to take advantage of, including a 60 day trial plan which enables you to try out our services for two months without paying a set-up fee or tying yourself into a contract of any kind.

However, in general, there are offers, programs and PPC Management Plans that you can take advantage of on a regular basis. The best thing to do is to consult one of our PPC Managers directly to find out what we are able to provide when you are in the process of searching for a PPC Management Provider like Webrageous.

What’s more, our PPC Management team is dedicated to remaining on top of the latest moves and trends in the PPC Management world, as we are fully aware of the extensive changes that occur on a regular basis within this industry and the importance that exists in keeping up-to-date with all developments as and when they happen. (more…)

March 27th, 2012

What Sets PPC Pros Apart?

A successful Pay Per Click (PPC) campaign can be a cost-effective way to connect directly with your company’s target audience.  PPC campaigns are easy to measure and track, providing opportunities for analysis and adaptation that simply aren’t available for many other forms of advertising.
 
Hiring an effective PPC manager is the key to running a profitable campaign. However, it’s possible that some PPC managers are trying to fake competency. Dan Slagen writes for HubSpot, “Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account.” In light of these challenges, here are some tips on what to look for in a PPC pro.
 

Perseverance

It’s one thing for a PPC manager to know how to manage an ad word campaign, but it’s quite another thing to be passionate about it in order to persevere when the work becomes frustrating, dull, or monotonous. (more…)

August 22nd, 2011

Google AdWords Management Service: What They Can Do

Google AdWords is the Ferrari of the sports cars and like any quality sports car it needs a specialist mechanic and regular servicing. Google AdWords management is like the mechanic of your Google AdWords campaign. Google AdWords Management Service
 
It needs to keep the campaign in good condition to avoid the chance of it running into any mechanical problems. If something does go wrong, the Google AdWords management service needs to be able to fix the problem and seek a fast solution to get the campaign running again.

Why should you get a Google AdWords management service?

Here’s why your Google AdWords management service needs to keep on top of clients’ campaigns:
 

Google AdWords is the racecar of pay per click.

 
Around 250 million people search Google every day. Considering this, it makes sense that Google AdWords is the leading provider of paid search marketing. It is also obvious that the competition on such a popular search engine is going to be very fierce. And so advertisements need to stick out above the competition.
 
If a client is going to win the Google AdWords race and have their advertisements appear first and win over their audience, they need to have a great management team behind them. Having a Google AdWords management service means you never have to get out on the track alone. You’ll have someone driving the campaign and support giving them advice all the way through the race and beyond.
 

With a Google AdWords management service, you won’t need to constantly fill up at the gas station.

 
A quality Google AdWords management service sticks to the budget that the clients request. While there is always room for advice on where certain increases might be worthwhile, there shouldn’t be any pressure to spend more money. Any good quality Google AdWords management service would understand that a healthy campaign doesn’t mean more money. After all, you won’t be requiring Google AdWords management if your business runs out of money.
 
With Google AdWords there is no minimum spend so you can spend as much or as little as you want. You are then able to set a budget and keyword bids that match your company’s online advertising budget. With pay per click, you only pay for clicks on your advertisements, not every time they appear on Google. So if you don’t receive clicks, you don’t pay.
 

You won’t get road rage with a Google AdWords management service.

 
Online marketing can be frustrating, particularly for smaller companies who are constantly outbid by large companies with a significant web presence. The idea of a Google AdWords management service is that Google is accessible to all advertisers, no matter how small or large. So a good Google AdWords manager should be able to achieve results with a highly targeted campaign no matter how small your budget is.
 
So there shouldn’t be any need to come up against larger companies in a fight for keywords with the help of a Google AdWords management service. They should be able to get optimize your campaign so that money isn’t the main issue anymore. After all, Google AdWords ranks advertisements based on quality scores, which are affected by a range of optimization aspects.
 

With a Google AdWords campaign that runs well, you can cruise the countryside.

 
Google AdWords determines how people use Google to access information. A Google AdWords manager uses Google to highly focus your campaigns by targeting exactly those people that you are marketing your products or services to. This means that you can sit back and relax as the hard work is taken away from you.
 
With Google AdWords, your advertisements are shown to people who are already seeking what you’re offering. It is your Google AdWords management service that gets those advertisements in a prominent position on search results, makes them attractive to potential clients, and encourages them to make a conversion.
 

Take the highway to success

 
If you are looking for a Google AdWords management service that meets all of these criteria, then check out pay per click management company and Google AdWords specialist Webrageous.
 
You can contact us on 800-645-9521 for a free quote and consult with one of our Google AdWords managers.
 
To find out how Webrageous excels in Google AdWords management, have a look at this article on how our Google AdWords management can keep your campaigns in tune.
 

November 26th, 2010

How can PPC Management relate to Culture and History?

 As a writer of PPC Management and Google AdWords Updates, etc. I am fully aware of the “dry” and “stale” nature that surrounds both the writing and material about these subjects on the Internet day by day.

I am also fully aware of the lack of heart and soul in much of what is printed and fair enough, really. PPC Management is not really about heart and soul. It’s more about facts and figures and plans of action. It is about optimization and the revising of PPC Accounts; the constant search for better solutions in order to generate a higher conversion rate.

However, it is also really cool when after hours and hours of research I come across a fellow PPC Google AdWords Manager, or all-round SEO Guru who hasn’t lost their soul completely and who finds a way of injecting a little history or culture into their PPC Management writing.

This kind of PPC Management writer always makes me want to stop and read more.

I found an excellent example of one such post this week on Search Engine Land. The post, found by clicking on this link, gives PPC Advertisers a little more insight into the ways in which they can improve the quality of their advertisement text.

Fairly normal in terms of subject matter. However, what is really creative and what caught my attention, is that the writer takes us back in time with an example of a printed advertisement written supposedly in 1914. He draws parallels between the craftsmanship of this advertisement in 1914 and how many PPC advertisements today are lacking in the basics exhibited by something created almost a century ago.

The article explains how this little bit of advertising history perfectly targeted its audience because it followed the basics of advertising on many levels. For example: (more…)

August 20th, 2010

Error Message Conversions: How to Make It Happen

One of the main problems with the Internet is that it cannot be relied upon to work every time. Anything technological always runs the risk of breaking down or malfunctioning and websites are no exception. This is where the need for error message conversions come in.

Making Error Message Conversions Happen

It is undoubtedly important to learn how to make error message conversions happen. It is important that when a possible converter clicks on your Google advertisement and then arrives on the designated landing page, you (the PPC Advertiser) are already prepared for the possibility of an error occurring and have devised ways to achieve error message conversions despite the problem.

We´ve all been there, as common internet users, many a time. You click on a link, the page begins to load, all is looking good and then you are presented with a small box which tells you that an error has occurred. At this point you are perhaps frustrated, but are definitely not quite sure what you are going to do next. You were intending to actually buy the product you were searching for. You had already researched a lot and today was going to be the day when you were going to close the deal.

And now an error has occurred.

So what do you do?

Is there an option to continue in some other way?

Or will you have to start all over again with another website?

The key here for the website owner or PPC Advertiser is to turn this negative moment into a positive one. Errors should not be seen as the end of the road; they should not be looked at hopelessly. They should be treated in such a way as to encourage error message conversions regardless of the technological hiccup that has presented itself.

The question is…

How do you make that error message conversion happen? Follow this link to an article full of tips on the subject available to read on the Webrageous Studios Website.

August 19th, 2010

Pay Per Click for Divorce Attorneys

60 day free trial of AdWords PPC managementPay Per Click Management is becoming more and more complex and competitive by the day, particularly if managing Pay Per Click Campaigns through Google AdWords. For this reason it is important to search for a trusted and experience Pay Per Click Management Company that can take care of all your advertising needs for you whilst you concentrate on running your business. That’s why we put together a page that  highlights the results we have achieved for several of our divorce attorney clients.

However, what is perhaps even more important is to find a Pay Per Click Management Company that has sufficient experience and success in managing advertising campaigns within your line or area of business. Therefore, if you work as a divorce attorney Webrageous Studios should be your first choice. We have been helping divorce attorneys for 10 years now. We have deep bench of experience and great success helping divorce attorneys,personal injury attorneys,bankruptcy attorneys and pharmaceutical liability attorneys.

(more…)

August 16th, 2010

Google AdWords Management for Divorce Attorneys

Webrageous Studios has been managing Google AdWords accounts for family law attorneys for over 10 years now. We encourage you to check out our page which highlights the results we have achieved for divorce attorneys.
Webrageous Studios is a Google AdWords Certified company, which is an important factor for any PPC Advertiser to take into consideration. However, if you are a divorce attorney looking for specialist PPC Management Services, then Webrageous Studios is an excellent choice. Webrageous specializes in a broad range of divorce attorney campaign management, including child custody and uncontested divorce, just to name a couple of examples. For this reason it is worth finding out a little bit more about what we can offer you. (more…)

June 24th, 2010

3 PPC Management Tools From Google

Google masterminds seem to work nonstop to develop tool after tool and application after application that would make PPC Management easier and more effective. Of course, all these new PPC management tools also add challenges for those that work within the Google AdWords System because there is always something new to learn. This makes it even more important to maintain a careful eye on the developments in PPC at Google. After all, every set of PPC management tools that they introduce open up better opportunities for a PPC manager like you.

Here are some of the most useful PPC management tools that you can use:

More AdWords Reporting

Google Analytics now includes three new AdWords reports: Day Parts Reports, Destination URLs Reports and Placements Reports. Google AdWords has produced an excellent video on the subject of the new reports available on the Google Analytics Blog. The video clearly explains the various new dimensions and clickable tabs that now exist in each of the new AdWords reports. It could give you a more solid understanding of the new features that will make the day to day analysis of a PPC Management campaign even more accurate.

Google AdWords Campaign Experiments Tool

The New Google AdWords Campaign Experiments Tool (or ACE for short) enables you to compare the possible effects of a new, “experimental” PPC campaign against that of an old, “existing” campaign that you happen to be working on at the time. The tool allows you to examine both PPC campaigns and it supplies you with a breakdown of how the two campaigns compare. It can tell any PPC Manager whether the changes that are being proposed in the new campaign are likely to have positive effects on a client’s PPC advertising success or not. Cool, huh?
To understand better how this new tool can help you, you can take a look at this video.

Google Sitelinks

Out of all three PPC Management tools from Google presented in this post, this is certainly the best. Google Sitelinks is a way of formatting your PPC advertisements in order to attract more converters, drive more traffic to your site and land internet users on the pages that they really want to see. When working with this tool, it is possible to send users to deeply embedded material from your site by including a number of extra links on any basic advertisement that ordinarily appears on the Google Network.

Google Sitelinks could be a little complex considering its huge sets of functions. However, the time and effort you put in to learn how to use it to your advantage is more than worth it because the results have the potential to be highly significant. In fact, it is the experience of Webrageous Studios that the CTR of particular PPC campaigns actually doubles through the application of this new tool. Now that is definitely a figure worth capitalizing upon.

So, there we have it. Three more updates on three more PPC Management Tools from Google that we hope you find useful now and in the future too. These PPC management tools will definitely help you hit and exceed a few targets that you’ve set, pushing you to hit numbers you’ve always wanted to hit.

June 17th, 2010

Speed PPC… What is it?

Does your PPC campaign have a poor Quality Score? Does it cost your PPC client a lot of money to run because the Quality Score is so low. Have you spent a huge amount of time trying to refine keyword relevancy and ad group relevancy to counteract this problem without success? Do you find that you simply have to work too long on trying to improve Quality Score? It may be that the PPC campaigns you manage have excellent Quality Scores, but you aren’t getting any sleep in order to get them to this stage? If so, why not look into utilizing the program Speed PPC which was specifically designed to counteract all of these problems in one foul swoop? (more…)

June 4th, 2010

AdWords Management is for the Scientist… No! Wait! It’s for the Artist! Or maybe the Scientist?

AdWords Management is a science, right?

Wait, no! AdWords Management is an art. Yes, it is an art. Or maybe it is a science? Mmmmm… What do you think?

The “AdWords Management: Science or Art” debate might actually be worthy of sitting alongside epic world debates including how the world was made (Big Bang Theory or Godly Creation) and Darwin’s Theory of Evolution versus anything remotely religious, for example. Well, OK, maybe not. Maybe that is going a little bit too far, even for those people who eat, sleep and dream AdWords Management. However, the point is still very clear.

Whether AdWords Management is a science or an art is similar to the chicken and the egg story. The crux of what it actually means to be PPC savvy lies in the notion of whether AdWords Management is scientific or creative.

There are many reasons to suggest that it is both, although what an easy conclusion to come to that would be. What a cop out, to be honest. No. In this post, there will be no such sweeping statements, no such get out of jail free cards thrown down on the table. Webrageous Studios believes that it does have a solid response to the question posed, but is equally as interested in hearing the ideas of other experienced PPC Managers or avid internet geeks who have stumbled across this post by chance and feel like contributing their ideas to the discussion in some way.

A clear and concise article which discusses in depth whether AdWords Management is an art or a science is available to read on the Webrageous Studios website. The debate is one of such interest that it is deserving of a full length analysis and cannot be covered effectively in this short blog post. Visit the website to read through the debate in full.

However, as a sneaky insider peek into the article, it is fair to say that the daily approach and requirements behind the work of a PPC Account Manager in AdWords Management is most definitely scientific. PPC Account Managers must work scientifically on a daily basis because the Internet and Google’s highly extensive AdWords System demands that this is what they do.

What is important in this debate though is the human element (which does exist!) behind a PPC campaign, and therefore behind anything AdWords Management related. It is this human element (read the article for more explanation) that forces the debate between science and art into action. Human interest is attracted to artistry and creative flair. Robots are scientific. People are not. In essence, this is one line of argument that the full article begins to explore and one which Webrageous Studios considers to be of interest.

Follow the links to the full length article found on the company’s website and take the time to find out whether AdWords Management, in the eyes of Webrageous Studios, is an art or a science. If you are then feeling particularly communicative (and we do hope that you are!) send us your thoughts on the matter.

April 9th, 2010

Be a PPC Account Manager at Webrageous Studios and Work From Home

April 9th, 2010

What is it Really Like to Be a PPC Account Manager?

Are you a PPC account manager or are you looking to change your career and become one soon?

Here at Webrageous , we presently have a number of PPC Account Manager positions open and we take the happiness and professional development of our employees very seriously. But, what is it really like for a PPC Account Manager, day in, day out??? (more…)

April 8th, 2010

Heard about Google Remarketing???? If not…. why not????

It’s new, it’s easy to set-up and it’s one of the best ways to increase the conversions on your site. Google remarketing is one of the hottest topics on the lips of all PPC savvy geniuses and has proven an invaluable tool for Webrageous clients, some of whom are now achieving close to 25% of their entire conversions from this single advertising service. (more…)

February 23rd, 2010

Pay Per Click Management helps businesses remain profitable during economic downturn, says web expert

***For Immediate Release***

money signs imageRENO, Nevada — The head of a local firm that manages pay per click campaigns for law firms, retailers, and service providers, says his clients are remaining profitable despite the economic downturn.

David Chapman, Director of Sales and Marketing of Reno-based Webrageous Studios, specializes in helping firms get the most out of their Internet advertising and marketing – specifically, he fine-tunes their “pay-per-click” advertising to bring in greater numbers of qualified clients and customers. (more…)