PPC Campaign Testing to Improve Conversions… Don’t Do It!

Did you read the heading of this post correctly?

Yes, you did.

Webrageous Studios is saying that sometimes there are reasons NOT to test your PPC Campaign.

At the risk of appearing a little bold, Webrageous Studios wants to highlight the fact that there are instances when PPC Managers should not be testing their PPC Campaigns for conversion improvements. There are moments and examples of PPC Campaigns that are simply not going to benefit from testing of any kind and therefore the time and energy put into these tests by the PPC Manager is simply put to waste.

But when exactly is it not a good idea to be testing a PPC Campaign?

There are a number of reasons that spring to mind, but the top three would have to be as follows: (more…)

PPC Campaign Testing: An Overview

PPC Managers know that testing is one of the most important things in PPC Management. Without regular testing a campaign can never be improved and the PPC Advertiser’s money is being squandered unnecessarily.
 
There are many schools of thought and routes of advice concerning PPC Campaign Testing and sometimes the varying opinions available can be a little confusing and very unhelpful.
 
For this reason, this post outlines a short approach to PPC Campaign Testing that is an amalgamation of lots of different PPC Testing ideas in a quick and easy to follow format. (more…)