PPC Campaign Testing to Improve Conversions… Don’t Do It!

Did you read the heading of this post correctly? Yes, you did. Webrageous Studios is saying that sometimes there are reasons NOT to test your PPC Campaign. At the risk of appearing a little bold, Webrageous Studios wants to highlight the fact that there are instances...

PPC Campaign Testing: An Overview

PPC Managers know that testing is one of the most important things in PPC Management. Without regular testing a campaign can never be improved and the PPC Advertiser’s money is being squandered unnecessarily.   There are many schools of thought and routes of...