Two ways to improve a PPC branding campaign using link-building strategies

Effective Pay Per Click branding campaigns should be supported by what marketers refer to as “link-building”. This is the dynamic process of driving traffic to your website via links from other website sources.

You can create links in many ways. Popular methods include: contributing content to other websites operating in your industry, posting information on online forums and message boards and writing replies in the comment sections of blogs.

The higher the quality, quantity and relevance of links leading to your website, the higher your website’s PageRank or appearance in Google search results. A high PageRank will positively affect your Quality Score and since the success of your PPC branding campaign is in part tied to Quality Score, link-building is just as essential for the PPC manager as it is for the SEO specialist.

PPC campaign benefits of having a high Quality Score include; (more…)

Tip of the Day – Google Places: Check For Outdated Address Information

PPC Managers listen up… Google Places can be an excellent feature to use if you are thinking about building a brand for the company that you are working for. Branding Campaigns are effective PPC Campaigns for those companies and businesses which have a lot of competition and need to set themselves apart by making their brand names more important than what it is they actually do.
For instance, the brand Nike is perhaps more important and more popular as a brand than it is as a manufacturer of sports shoes and clothing. In fact, a lot of the Nike advertising hardly ever focuses on the product for the product’s sake. Wearing Nike sports gear is more about feeling good or being proud of being a well-rounded woman (one recent campaign featured a female with curvaceous glutei muscles and who was proud of her shape, whilst wearing her Nike outfit) for example.
However, today’s tip for Google Places concerns the verification of all company details that are listed across the Internet, making sure that these details are up-to-date. (more…)