The 10 Most Common Misconceptions About Google Ads

There’s no question that PPC advertising is a lucrative space right now; the Interactive Advertising Bureau (IAB) reported that search ads accounted for over $9 billion in revenue in the first half of 2014– that’s almost 40% of total Internet-based revenue....

Yahoo Gemini Isn’t a PPC Gamechanger. Here’s Why.

In February 2014, Yahoo launched Gemini, a marketplace for mobile and native advertising on the Yahoo network. But while Yahoo has been a big name in tech for years, since its launch two years ago Gemini hasn’t exactly been making waves in the digital advertising...

Why Is It Important To Blend PPC and SEO?

I’m sure you’ve heard the phrase, “Don’t put all your eggs in one basket”, and when it comes to online business and marketing, the sentiment couldn’t be truer.   Whatever kind of business you have online, one thing is certain. You need traffic!...