Perhaps you know how to manage your own online advertising in order to engage more customers and generate more clients for your business. Perhaps you are fully aware of the various forms of online advertising available, such as Pay Per Click Advertising.
Perhaps you only have a small online advertising budget and you don’t really see the point of outsourcing your advertising management to someone else.
The problem is, are you going to be able to sustain this high level of work on your online advertising whilst working hard at your business over a long period of time? (more…)
For the first time in history, China looks set to overtake the US in the next five years as the world’s largest economy. Yet Online Advertising is thriving and Pay Per Click Advertising has never been more affordable.
While many economies have managed to come out of the other side of the Global Financial Crisis relatively unscathed, the US still finds itself in the midst of an economic slump. The Australian dollar is now worth more than the US dollar despite being at 50 cents to the dollar just a couple of years ago, and is still climbing.
So why is it that Online Advertising is still doing so well?
Small businesses in particular have had to cut down on their advertising spending in the midst of the economic downturn. Many small businesses have been forced to tighten their expenses and develop strategies for lowering advertising costs.
The high costs of traditional advertising are now too much for many smaller companies. But with affordable pay per click advertising, businesses can still continue to soar.
The impact of Pay Per Click Advertising on advertising spending is something that many businesses involved in Pay Per Click still marvel at. The return of investment through a quality but affordable pay per click advertising campaigns can now be increased in no time with the right help.
When compared with print, broadcast or even other forms of online advertising, Pay Per Click is by far the most cost-effective.
By developing a focused pay per click strategy, the benefits of affordable Pay Per Click Advertising can be incredibly rewarding. And when you decide to go with a dependable PPC management firm, your ROI will speak for itself.
The reason why affordable Pay Per Click Advertising works so well is that it puts your product or service right in front of the eyes of your potential buyers. Pay Per Click Advertising works by aiming your products at the people who are already interested in what you’re selling.
Because of this, Pay Per Click Advertising becomes even more affordable. It is able to cut out the masses and focus on buyers. Traditional advertising, on the other hand, is designed to reach as many people as possible with the hope that a few will purchase, which is why it ends up being so expensive.
By narrowly focusing your affordable Pay Per Click Advertising campaigns on the people more likely to buy your products or seek your services, you will find that you’re making more conversions and spending less on marketing.
Through the help of a Pay Per Click Management expert, you can tightly focus those campaigns and have more success at turning clicks into conversions. And by having those experts manage your Pay Per Click Advertising campaigns, you are likely to bring in more return than you might have expected.
So go with the experts in affordable Pay Per Click Advertising, Webrageous Studios. We’ll have your ROI increasing so fast you’ll wonder why you ever stuck with traditional advertising.
For more information on how we can help make the most of your Pay Per Click Advertising campaigns, take a look at this article on how Webrageous is putting advertisers on the map.
One of the best things about online marketing is that the smaller businesses can swim amongst the big ones and still come out on top.
Your company might be the size of a guppy, but it can have the power of a whale with an online advertising campaign that is managed correctly.
If you are a large company or a small one, you can still rank highly on the Google Search Engine Results Page and have you advertisements seen by the largest online audience in existence today. This is why online marketing is the best form of advertising in general for any business in any field.
Naturally, no company can just expect to surge straight to the top of the Search Engine Results Page and stay there (this is the important thing to note) without having any knowledge of how to market themselves properly, which is why we have designed this post for you today. (more…)
If you are finding that your Online Advertising campaign is achieving huge success, you might be thinking about setting up the same campaign abroad.
But how on earth are you going to achieve the same successes advertising abroad or in another language when you decide to focus your Online Advertising campaign in a completely different geographical climate with a bunch of differing social demographics to match?
The same things that work in your English online advertising campaigns aren’t necessarily going to work in another language. Just because certain keywords achieved huge success in the US doesn’t mean that they are going to receive the same success when advertised abroad.
You aren’t just going to be able to type your Online Advertising Abroad campaign into Google Translate and hope for the best. While there are a number of online advertising translation tools available to Internet marketers, none of them are achieving great results.
Also, you can’t be sure that a machine translation will conform to the advertising guidelines in the country to which you’re targeting your Online Advertising Abroad campaign. For example, an online advertising campaign translated into Spanish that doesn’t meet Google AdWords’ guidelines will not only lose you money, it could also damage your Google AdWords account. (more…)
Is it good old-fashioned word of mouth that is driving sales and brand awareness for small businesses in the US or is Online Advertising the key? To most of us, particularly to those of us in Pay Per Click, the answer seems obvious.
Bt it seems many of the nation’s backbone – small businesses – are still unaware about the benefits of Online Advertising.
An American Express OPEN Survey conducted in March with Search Engine Marketing Professional Optimization (SEMPO) shows that the message about the benefits of Online Advertising is still not reaching small businesses. In a random sample of 400 US small businesses using Online Advertising, 82% of respondents answered that “word of mouth” was the key component in bringing in new customers.
Just 66% of small businesses believed that search engines and the Internet were responsible for driving new customers. They also admitted that numerous online advertising techniques that are generally associated with rapidly increasing word of mouth referrals are not being utilized or even being considered. (more…)
How do people get more clients for their businesses? How do companies survive, expand and grow? What is the secret to staying ahead of your fierce competitors?
The best way to get more clients or more people buying your products is to target them via an online advertising campaign.
Yes, you can put some posters up in your local area, you can invest time and money into posting leaflets through doors or sending your employees out on the streets and yes, you can still get your company listed in the paper version of the Yellow Pages if you so desire. The problem is that online advertising will always be better at getting you more clients than all of these ideas put together.
Offline advertising is becoming more inferior by the day. It is simply no match for the power of online advertising in terms of getting more clients through your doors or more customers to open up their wallets.
If you are looking to generate more interest in your business and increase your client base, online advertising is the most effective investment for you to make. (more…)
There are numerous pay per click advertising advantages. The key to making pay per click marketing work for your business is by determining exactly which features and strategies to take advantage of.
Drive Calls with Pay per Click
Most people think of paid search simply as a way to drive clicks to their website. These days many businesses are using pay per click to drive live calls. In fact, live call leads make up 90% of lead volume on Google AdWords for some of our clients. Check out this screenshot showing almost all calls (over 50 per week) and no form fills for a personal injury attorney:
It is possible to drive calls with pay per click advertising directly from the search engine results by setting up a Call-only campaign. A Call-only campaign allows you to show ads only on mobile search results and only gives the user the option to click-to-call from the ad. They cannot click-through to your website. This is a great option for businesses who do not have a mobile-friendly website or if calls are worth more.
Optimizing landing pages can also increase call conversion rates. On mobile devices businesses should prominently display click-to-call buttons with strong CTAs pushing the visitor to call. On computers and tablets the company phone number and CTAs pushing for calls should be visible in multiple places on the page.
Instant Ranking on Search Engine Results
One of the most enticing pay per click benefits for advertisers is it is without doubt the fastest way to drive traffic to your website. Compared to an SEO campaign, which can take months for the benefits to surface, with pay per click advertising your advertisement will appear on search results pages as soon as your pay per click campaign goes live.
Create Pay per Click Campaigns to Meet Your Business Needs
Pay per click advertising gives you the ability to design and control your campaign to meet your business needs. You can choose to create a seasonal campaign so that your pay per click advertisements only appear over a certain period. You can bid only the amount that you are willing to pay. You can also choose to target your advertisements to a particular position or pay more for certain keywords at certain times of the day or week.
Control Your Advertising Budget
Another pay per click benefit is the ability to control costs setting budgets. As a pay per click advertiser, you can decide how much you want to pay for clicks from specific keywords, devices, locations and more. You can spend more of your budget on what you know works and set up limited budget tests to try new strategies.
Pay for Clicks, Not Views
With pay per click you only pay when a potential customer clicks on your advertisement. There are no fees for placing an advertisement on the results page of a search engine. This means you will still be generating brand awareness when a person does not click on your ad, and you pay nothing for it. After a click on a pay per click advertisement, a customer may then save your site on their computer and come back to your site later. They might even forward the link to a friend, or better yet, they will fill out a contact form, call or purchase something from your site.
Pay per click advertising also allows you to target your advertisements so they only appear to qualified customers. Targeting options such as language targeting, location targeting, demographics targeting by gender and age, as well as time of the day and day of the week targeting, allow you to hone in on the audience that is most likely to turn a click into a conversion.
Pay per Click Levels the Playing Field
Pay per click also puts businesses on a level playing field. A small business has just as high a chance of winning at a keyword bid and placing high on a search engine results page as a large company when they choose keywords specific to their business goals, optimize their pay per click advertising campaigns, optimize their landing page, and take advantage of targeting tools.
While the concept and benefits of PPC may be simple, it doesn’t undermine the importance of hiring a qualified pay per click management firm. The complexities around successfully managing a pay per click advertising campaign are best handled by a professional. For some examples of where pay per click can go very wrong, take a look at these pay per click disasters.
We have been managing pay per click for well over 13 years. We’re so confident we can improve your pay per click advertising campaigns we offer a 60-day risk free trial! Don’t wait, call us at 800-645-9521 or complete the contact form below to find out how we can help you take advantage of pay per click advertising.
Which is better? Offline or Online Advertising?
Without any shade of a doubt, Online Advertising is the best form of advertising for any business, large or small. Online Advertising beats Offline Advertising hands down for a number of reasons. Webrageous Studios has outlined those reasons for you to consider below:
- Online Advertising is less risky financially.
- Online Advertising better targets your audience.
- Online Advertising makes global advertising instantly possible.
- Online Advertising is easier to monitor and manage.
- Online Advertising better targets our technology dependent society.
- Online Advertising can be outsourced to Advertising Experts.
Why is Online Advertising less of financial risk? Why does Online Advertising better target your audience? Why is it easier to monitor and manage Online Advertising campaigns as opposed to offline ones? (more…)
If you search the Internet you’ll find lots of information on Pay Per Click Tools, Pay Per Click Management Ideas and Pay Per Click Tips, just to name a few, but what happens if you just want the bare basics?
What happens if you simply want to know what Pay Per Click actually is? What happens if you’re just searching for a simple definition of the term Pay Per Click? Where do you go?
You don’t have to go anywhere. You’re in the right place already. Pay Per Click, quite simply, is a form of Paid Online Advertising that is offered by a number of different networks and major search engines to anyone with the cash to market themselves.
For instance, there are online marketers who advertise via Google AdWords Pay Per Click, MSN AdCenter Pay Per Click, LinkedIn Pay Per Click and Facebook Pay Per Click Advertising, to name some of the most popular examples.
If you are advertising through Google AdWords, you’ll be charged by Google every time someone clicks on one of your Pay Per Click advertisements shown on the Google Search Listings Page (SERP). There is also the option to be charged every time Google displays your advertisement too if you’re marketing through Pay Per Click. However, most people choose the Cost Per Click option with Google AdWords. (more…)