It’s easy to set up an AdWords account in order to run ads on Google, but it’s even easier to fail AdWords campaigns, especially if you manage them poorly.
Paul Downs is a small business owner who manages his own AdWords campaigns and realizes that his campaign was being wasted on the wrong people. “Google’s algorithm saw the total number of clicks generated as evidence of success, regardless of whether we closed any business,” he tells the New York Times, “By all of its own metrics, the AdWords campaign was a home run. I had received lots of impressions and bought lots of clicks. The only problem was that these apparently were the wrong clicks.”
This is classic example of how people fail AdWords campaigns.
Here are six ways for you to fail AdWords campaigns, especially if you don’t prepare for the unexpected:
1. Failing to Link to a Landing Page
Website visitors will be lost in the shuffle if you send them to your home page, causing you to fail AdWords campaigns if you don’t find a way to lead them to the right direction. By setting up a custom landing page with either a plugin or an HTML company, you can convert your AdWord leads into sales. The process becomes simple and focused on one action. Limit the copy to what you want your visitors to do — such as subscribing to a newsletter, making a purchase, or downloading a free sample. (more…)
Do you need help with Google AdWords and your pay per click advertising campaigns? If you do, you are in the perfect place for getting what you want.
Webrageous has a huge number of tips about how to get the Google AdWords help you need to successfully run your Google AdWords campaigns and we are willing to share some of them with you here today in this short post.
So how do you get the right Google AdWords help? Here are a few ways:
1. Keep up-to-date with the new movements and developments in Google AdWords.
One of the most important things to do if you are in need of Google AdWords help is to become acquainted with the various different Google AdWords help and information outlets on a regular basis.
For example, there are literally hundreds of pay per click advertising blogs and websites which post articles to help your with your Google AdWords campaigns on a daily basis. Webrageous produces its own pay per click advertising blog which regularly includes tips for Google AdWords advertisers and we recommend that you visit our blog every day to make sure you stay in the loop.
The Google AdWords Blog itself also publishes all news it has about new Google AdWords features and tools to help advertisers better run their Google AdWords campaigns. You should make sure that, even if you are not using the new pay per click advertising features and tools as they come into play, you are at the very least aware of the fact that they exist.
The new features and tools that the masterminds at Google AdWords develop for its advertisers to use are designed to help you achieve Google AdWords success. Therefore it is important to be aware of all the options available to you at all times.
If you stay connected to the news that Google AdWords management companies, like Webrageous, post on their blogs, you can also be sure to receive information about Google AdWords help courses or Google AdWords help webinars as well.
There is a multitude of Google AdWords help out there to take advantage of and by staying connected, you can be sure to know about these help forums as and when they arise.
2. Implement a combination of SEO and Google AdWords pay per click to ensure long-standing success via online advertising.
The Google AdWords experts who work for Webrageous are also fully aware of the fact that a combination of SEO and paid search advertising is always one of the best ways of ensuring online marketing success in general.
We do not wish to imply that there is any proven links between SEO and Google AdWords advertising. There are indeed not formal links made between the two. Pay per click advertisements are selected by Google AdWords using different criteria to that of the links which are listed on the SERP through SEO purposes.
However, experience in managing Google AdWords campaigns has taught us that the one of the best ways of helping someone to improve their Google AdWords campaigns is to help them make their websites and landing pages more SEO friendly as interested clients who arrive to your website from a Google AdWords advertisement are more likely to convert if your website and landing page function well in terms of SEO.
This is why we suggest that you seek help to improve your SEO as well as your Google AdWords campaigns if it is Google AdWords help that you truly desire. The one will naturally support and develop the other through better keyword targeting, better website design and better use of call-to-action, amongst other things. It is probable that your Google AdWords Quality Score will improve as your site develops in terms of SEO too.
3. Contact the Google AdWords pay per click management experts at Webrageous.
The final Google AdWords help tip that we have for you today is to contact the Google AdWords help experts at Webrageous directly about your needs.
The Google AdWords management team at Webrageous is made up of both pay per click managers and pay per click consultants, which means that the level and amount of Google AdWords help that we offer varies from anything including a simple analysis of your campaign to the complete management of that campaign on a daily basis.
Whatever kind of Google AdWords help you are looking for, the Webrageous team will have something to offer you that will fit your exact need. Read the attached article entitled, Get the Best in Google AdWords Advice today for even more reasons why Webrageous is the Google AdWords management company that you have been looking for.
What’s more, we have been working on Google AdWords campaigns and providing Google AdWords help to various advertising clients since pay per click advertising via Google AdWords first came to life. Therefore, the experience that we have in the field is unrivalled.
If there is something that you need help in delivering with regards to Google AdWords, Webrageous will have the answer. We hope to be hearing from you about your Google AdWords advertising needs in the very near future.
When you think of the Superpowers of the world, you think of the states with the most power to influence events on a worldwide scale.
When it comes to Online Advertising, Google AdWords is the obvious Superpower. There is no other provider of pay per click that holds as much influence on advertising via the Internet as Google AdWords.
As a Superpower, Google can’t be everywhere at once. So it is up to Google AdWords Consultants to help advertisers have access to the Superpower of Online Advertising.
Here are some reasons why Google AdWords is an Online Advertising Superpower and how Google AdWords Consultants can help:
Google AdWords has a broad customer base.
Google AdWords gives you the ability to target your advertising campaigns to people from all over the world. The options on who you can market your advertisements to are infinite.
Google AdWords Consultants help keep this under control by fine tuning your campaigns so they only target people in the locations, languages, age range and gender that you are after. (more…)
There is no denying the fact that we all need help sometimes. The first step is admitting that you need help so you can get on the path to actively seeking Google AdWords support.
When it comes to online advertising and Google AdWords, help is important. It is all too common to hear advertisers say that they can handle their online advertising campaigns on their own – without experience and without support from anyone.
But when you realize that your advertising money is going down the drain because you don’t know how to optimize your Google AdWords campaigns, then it is time to join a Google AdWords Support Group.
Learning the ins and outs of Google AdWords can only come with experience. So when you are looking for a Google AdWords support group, remember that help is going to come in the form of a qualified expert in Google AdWords such as Webrageous Studios. (more…)
Help! I need online advertising help,
Help! Not just any online advertising help,
This may look like a brand new and terrible version of Bananarama’s classic 80s hit, but it is in fact a serious post, about serious pay per click advertising help ideas, delivered to you by a serious pay per click management company with years of experience in Google AdWords.
If you need help with your pay per click campaign, there are various ways of getting that help and various kinds of help out there for you to take advantage of. For instance, you could: (more…)