How do internet users search for a divorce attorney who is going to be right for them? If you are a divorce law firm and you are running a PPC Campaign, have you actually considered what the answer to this question might be?
If you haven’t, you really must. The key to Divorce Law Pay Per Click Advertising is in the thorough consideration of the target audience; the potential divorce law clients that your company is seeking.
With something as important and as “local” as a divorce attorney search, word of mouth is definitely going to play a huge part in the quest for the perfect match. Clients going through a divorce are as fragile as patients going to see the doctor. When you are new in town and you have to register with the doctor, word of mouth and reviews are essential to the decision that you will make.
Possible clients view their lawyers as they view their doctors. Therefore, every divorce law firm needs to concentrate on reviews, word of mouth publicity and PPC Brand Advertising to make their name well known.
However, it is important to find out if, when a possible client is doing a divorce attorney search on the Internet, they tend to search for brand, for quality, for content or for something else. What drives the search method of someone looking for that perfect divorce attorney?
Once you know a little bit more about how to answer the above question with more accuracy, your PPC Campaign will begin to have a more positive effect on your business.
Webrageous Studios is a Google AdWords Certified PPC Management Company that specializes in the PPC Management of divorce attorneys and divorce law firms. It can boast a great deal of success in divorce law PPC Management and can provide its PPC clients with a lot of highly useful data based on the styles internet users adopt in their divorce attorney search.
With this is mind, Webrageous Studios decided to create an article that analyzes the behavior of every divorce attorney search on the Internet in order to help divorce law firms reconsider the keywords that they use to reach their target audience on the PPC Search Network.
Read about the most popular search terms for divorce lawyers when internet users are conducting a divorce attorney search via the Webrageous website.
The divorce law firm marketing scenario is simple and common…
Janet Bloggs has found out that her husband, Joe Bloggs, has been cheating on her with another woman from work for the past four and a half years. She thought that everything was good in their marriage, they have two small children together and they have invested in their first family home near to a good school and lots of beautiful parks.
Everything seemed perfect.
But now Janet has to find a divorce lawyer and she needs to find a good one, because she has been out of work for the past six years (due to the children) and will need to receive a healthy divorce settlement in order to support herself as she tries to get back into the world of work. She also wants to retain custody of her children and she’s going to need a suitable place for them to live.
In her distraught state she begins to look for a divorce lawyer and by doing a “simple” Google search.
What is the problem?
She is bombarded by about 100,000 different divorce lawyer search results and cannot even think about where to begin in order to select the best one for her.
This is when branding through PPC Advertising becomes incredibly important.
Your divorce law firm needs to stand out from the rest. (more…)
Pay Per Click Management is becoming more and more complex and competitive by the day, particularly if managing Pay Per Click Campaigns through Google AdWords. For this reason it is important to search for a trusted and experience Pay Per Click Management Company that can take care of all your advertising needs for you whilst you concentrate on running your business. That’s why we put together a page that highlights the results we have achieved for several of our divorce attorney clients.
However, what is perhaps even more important is to find a Pay Per Click Management Company that has sufficient experience and success in managing advertising campaigns within your line or area of business. Therefore, if you work as a divorce attorney Webrageous Studios should be your first choice. We have been helping divorce attorneys for 10 years now. We have deep bench of experience and great success helping divorce attorneys,personal injury attorneys,bankruptcy attorneys and pharmaceutical liability attorneys.
Webrageous Studios has been managing Google AdWords accounts for family law attorneys for over 10 years now. We encourage you to check out our page which highlights the results we have achieved for divorce attorneys.
Webrageous Studios is a Google AdWords Certified company, which is an important factor for any PPC Advertiser to take into consideration. However, if you are a divorce attorney looking for specialist PPC Management Services, then Webrageous Studios is an excellent choice. Webrageous specializes in a broad range of divorce attorney campaign management, including child custody and uncontested divorce, just to name a couple of examples. For this reason it is worth finding out a little bit more about what we can offer you. (more…)