5 Ideas for Boosting Landing Page Conversions in 2024

Optimizing landing page conversions is an ongoing process for any good advertiser. It is also one of the most critical metrics that you can focus on to foster successful PPC campaigns. While the year is winding down, now is the best time to start gearing up your...

5 Metrics You Should Always Monitor in Google AdWords

If you’re already running AdWords campaigns, you know that Google makes a huge amount of data accessible to you surrounding the performance of your campaigns. While it can feel overwhelming to wade through a dashboard full of numbers and metrics without purpose,...

Conversion Optimizer for Google Ads: Weighing the Pros and Cons

  With all the data you can track with Google AdWords, it can be easy to get sidetracked by relatively short-term metrics, such as CPC and CTR. But for most businesses, the ultimate goal of PPC campaigns is leveraging that data to give your ads a high conversion...