AdWords Campaign Experiments: Importance to PPC

Without a doubt, the value and importance of the AdWords Campaign Experiments Tool (ACE) should not be underestimated.

Google AdWords has done a fantastic thing for the PPC Management processes of the average PPC Manager through the development of the AdWords Campaign Experiments Tool and any PPC Manager who is not taking advantage of what this tool has to offer is seriously missing out. What’s more, PPC Managers who don´t use ACE are not doing all that they could be doing for their PPC Clients either.

What the AdWords Campaign Experiments Tool Can Do

The AdWords Campaigns Experiments Tool is one of the safest ways to test a PPC Campaign, make changes and focus on developing PPC optimization skills. Considering that one of the most important things a PPC Manager should be doing when managing a PPC Campaign is testing and experimenting new ideas, the existence of the ACE Tool is perhaps the best thing that Google could have ever done. (more…)

Help Videos available for the AdWords Campaign Experiments (ACE) Tool

GoogleAdWords’ new AdWords Campaign Experiemnts (ACE) tool has been out of beta testing and available for all PPC Managers and PPC Advertisers to use for the past three or four weeks. However, what happens if you are really unsure as to how to begin using this tool and reaping the benefits of what it has to offer?

Google AdWords has kindly provided a number of useful help videos on the subject of the ACE tool available for public viewing via the links on the Google AdWords Blog. (more…)