Without a doubt, the value and importance of the AdWords Campaign Experiments Tool (ACE) should not be underestimated.
Google AdWords has done a fantastic thing for the PPC Management processes of the average PPC Manager through the development of the AdWords Campaign Experiments Tool and any PPC Manager who is not taking advantage of what this tool has to offer is seriously missing out. What’s more, PPC Managers who don´t use ACE are not doing all that they could be doing for their PPC Clients either.
What the AdWords Campaign Experiments Tool Can Do
The AdWords Campaigns Experiments Tool is one of the safest ways to test a PPC Campaign, make changes and focus on developing PPC optimization skills. Considering that one of the most important things a PPC Manager should be doing when managing a PPC Campaign is testing and experimenting new ideas, the existence of the ACE Tool is perhaps the best thing that Google could have ever done.
For this reason it does seem very strange that not all PPC Managers are taking advantage of the features of this tool. If you are one of those PPC Managers who are not yet well-versed in the arena of the ACE Tool, you need to change this situation as quickly as possible.
To help you with this transition, Webrageous Studios has put together a complete article which outlines how to begin utilizing the ACE Tool and which also lists the various different experiments that a PPC Manager might want to try out.
The article also helps to clarify quite clearly the different things that a PPC Manager cannot do with the AdWords Campaign Experiments Tool at present (although, considering the positive value of this tool already, the minor areas that are in need of further development really do fade into the background).
Get reading and start utilizing the positive powers of the ACE Tool in your Google AdWords PPC Campaign today.