I Want to Rank Higher on Google!

If you want to rank higher on Google, you can try putting the five following tips into action:
 
Ranking High on Google1. Your choice, use and placement of keywords is key to ranking high on Google. This is true for both the keywords you choose to place in your content or keywords you choose to use in your meta data OR for the keywords you use in your pay per click advertisements (if you are also using Google AdWords in order to improve your Google ranking).
 
2. You will never compete with the strongest sites on Google if your website design and landing page content / optimization is poor. Google likes websites that have been around for a long time (because this shows durability and this is a quality which evokes trust), but you can also improve your Google rank if you have a website which is easy to navigate, with quick load page times and easy to find content. (more…)

Don’t just write Keywords – Research Them!

When you are thinking about choosing keywords for your Pay Per Click Marketing campaigns, you can’t rely on assumptions about your customers. Never underestimate the importance of keyword research.
Link to article
When most businesses contemplate Pay Per Click Marketing they already have a list of keywords in mind. Their “keyword research” usually involves a list of keywords of what they would search for if they were a customer.
There are a number of reasons why this research approach could be limiting to that business’s Pay Per Click campaign. Have a look at these examples to see why keyword research far outweighs making assumptions:
Link to article: https://www.webrageous.com/pay-per-click/webrageous-ppc-checklist
FREE
How many companies that are selling a product would think of including a keyword that doesn’t target people who are looking to buy? This is where keyword research comes in. You can’t assume that someone searching for a free product isn’t going to buy something.
By disregarding this keyword, or worse, making it a negative keyword, you are cutting out a lot of potential customers. While targeting keywords to buyers seems obvious, and is important, you can’t rule out potential buyers who might search for free products while testing the market. You can see why keyword research is crucial.
Of course, make sure you research into whether there are, in fact, numerous free options for the service you’re offering. If that’s the case it might be best to avoid the keyword.
JARGON
Don’t ever assume that your customers are aware of industry jargon and buzzwords in the industry. Keyword research means moving beyond the jargon and thinking of the most simplified ways of referring to your products or services.
Unless what you’re offering is incredibly specialized, you will want to research keywords that the Average Joe will use, not someone working in your office.
LET CUSTOMERS THINK FOR THEMSELVES
Try not to decide which customers are looking for what when choosing your keywords. With keyword research, it is important not to assume that only customers with certain needs or problems are looking for your product or service.
You cannot rule out a class of customers as not needing or being willing to pay for your product. Sometimes people buy products they don’t need, perhaps because they’re cheap. In particular, when choosing negative keywords make sure you have conducted careful keyword research before excluding specific search terms.
NEVER ASSUME
The most dangerous thing to do when choosing keywords is to make assumptions about your customers. Synonyms and misspellings are a crucial part of keyword research. You can’t assume that your customers are well-spoken and so are not going to make mistakes when searching for your product. You need to think about all possible variations of keywords that searchers might type into their search engine.
Also, when conducting keyword research, have a think about what is new and interesting in your industry that might interest potential customers. Never limit your keywords by assuming that there is nothing new about your company or products.
These basic keyword research tips show why it is so important to consult an expert in Pay Per Click Marketing. Without proper keyword research, you could find you are ruling out a large chunk of potential customers. Try to keep these tips in mind when you are looking at different keyword research tools.
And don’t fall into the trap of other keyword researching businesses. When you are planning keyword research or optimizing your existing keywords, talk to the experts in Pay Per Click Marketing, Webrageous Studios.
Link to Home Page
If you already have a campaign up and running, have a look at these tips on how to teach an old dog new tricks when it comes to keyword research.
Link to article

When you are thinking about choosing keywords for your Pay Per Click Marketing campaigns, you can’t rely on assumptions about your customers.

Never underestimate the importance of keyword research.

Keyword ResearchWhen most businesses contemplate Pay Per Click Marketing they already have a list of keywords in mind. Their “keyword research” usually involves a list of keywords of what they would search for if they were a customer.

There are a number of reasons why this research approach could be limiting to that business’s Pay Per Click campaign. Have a look at these examples to see why keyword research far outweighs making assumptions:

FREE

How many companies that are selling a product would think of including a keyword that doesn’t target people who are looking to buy? This is where keyword research comes in. You can’t assume that someone searching for a free product isn’t going to buy something. (more…)

Pay Per Click Flight Requires an Improved Landing Page

You fire up the engines, taxi out onto the runway and take off. Once in the air there might be a bit of turbulence or the skies might be clear. Then the plane begins its descent towards its destination. Follow that up with a smooth landing and you have a perfect flight.
When you think about Pay Per Click Optimization, you should think of it like a flight. While there is room for some hiccups, even if everything goes right along the way, without an improved landing page, it will crash and burn.
Secure the doors, start the engines
Before take-off, have the right people to help you secure your business and advertising dollars before you launch into Pay Per Click Optimization and improving your landing page. When you are sure that all the safety checks have been conducted and you know exactly what it is you are improving, start her up.
Pre-flight Pay Per Click Optimization safety demonstration
It is crucial to be prepared. Make sure you’ve read all the materials on Pay Per Click Optimization and how to improve your landing page. Seek advice from an expert and learn everything you can about optimization and improving your landing page. Make sure everyone involved in your business and Pay Per Click accounts is informed about Pay Per Click Optimization.
Link to Webrageous Best Pay Per Click Management
You also want to make sure everyone knows their place in the Pay Per Click Optimization process if something goes wrong. Don’t rely on your web designer to improve your landing page and website. When it comes to Pay Per Click, you only want to have the experts in Pay Per Click Optimization improve your landing page.
Pay Per Click Optimization take-off
Making the decision to optimize and improve your landing page might seem like a risk. What if everything is going well as it is? But the majority of the time, with Pay Per Click there is always room for improvement. Once you make the decision to try Pay Per Click Optimization you are guaranteed a safe landing.
In the air
To ensure a smooth flight, don’t try to do it all on your own. Allow an expert in Pay Per Click Optimization such as Webrageous Studios take the reins and help you improve your landing page and campaign. Just like Air Traffic Control, a Pay Per Click expert will guide you through improving your landing page and campaign to make sure the skies are clear of traffic.
Pay Per Click Optimization Turbulence
There is plenty of room for trial and error in improving your landing page and Pay Per Click campaigns. And there is definitely room for hiccups. It is only through making mistakes that we can learn the perfect Pay Per Click Optimization techniques. Try out different keywords, different headlines, change the colors and fonts on your landing page and play around with graphics.
Prepare for descent
In a plane it is important to ensure everyone has their tray tables and their seat backs up, and they are in their seats with their seatbelts fastened before beginning descent. In Pay Per Click Optimization, you want to make sure that you have targeted the right audience and locations, that your advertisement text is appealing, that you have a strong call to action and that you are directing people to the right landing page.
All the work of improving your Pay Per Click advertisements and keywords is useless if people aren’t going to click on your advertisement.
Landing (page)
Even more important is that you improve your landing page. If people are clicking on your advertisement but aren’t making a conversion when they reach your landing page and navigate your website, the whole exercise of Pay Per Click Optimization is pointless.
Go to the experts to ensure that your landing page is appealing to the audience you are targeting, is easy to navigate, and is relevant to the Pay Per Click advertisement that enticed people to your landing page. Also, make sure that it is easy for potential buyers to make a conversion once they have landed on your landing page.
Link to article: https://www.webrageous.com/blog/poor-conversion-optimization/
Webrageous Studios is an expert in Pay Per Click Optimization and Landing Page Improvement. With more than six years’ experience in website development, we are able to use our Pay Per Click management expertise to ensure the best performing campaign and converting landing page for your business.
Have a look at how Webrageous can help deliver Pay Per Click Optimization Perfection on your landing pages and why landing page improvement is so important.
Link to article: Webrageous Achieves Pay Per Click Perfection on Landing Pages

You fire up the engines, taxi out onto the runway and take off. Once in the air there might be a bit of turbulence or the skies might be clear. Then the plane begins its descent towards its destination. Follow that up with a smooth landing and you have a perfect flight.

When you think about Pay Per Click Optimization, you should think of it like a flight. While there is room for some hiccups, even if everything goes right along the way, without an improved landing page, it will crash and burn.

Landing Page ImprovementSecure the doors, start the engines

Before take-off, have the right people to help you secure your business and advertising dollars before you launch into Pay Per Click Optimization and improving your landing page. When you are sure that all the safety checks have been conducted and you know exactly what it is you are improving, start her up.

Pre-flight Pay Per Click Optimization safety demonstration

It is crucial to be prepared. Make sure you’ve read all the materials on Pay Per Click Optimization and how to improve your landing page. Seek advice from an expert and learn everything you can about optimization and improving your landing page. Make sure everyone involved in your business and Pay Per Click accounts is informed about Pay Per Click Optimization.

You also want to make sure everyone knows their place in the Pay Per Click Optimization process if something goes wrong. Don’t rely on your web designer to improve your landing page and website. When it comes to Pay Per Click, you only want to have the experts in Pay Per Click Optimization improve your landing page. (more…)

Link Building Supports Pay Per Click Advertising

Webrageous Studios is a Pay Per Click Management Expert on the lookout for a WWF tag team partner in crime.
 
Ok. Well. Perhaps we need to clarify. Webrageous is not exactly looking for a huge, muscle ripped, steroid pumped, wrestling tag team partner. It’s not looking for someone to help it become the Ultimate Fighting Champion or anything like that, but it is most certainly looking for a Pay Per Click Advertising Client with the drive and energy to succeed in Google AdWords Pay Per Click.
 
What am I talking about? Have I gone Pay Per Click Management nuts?
 
Not quite… (more…)

Google AdWords Branding Online vs. Focus on ROI

Google AdWords BrandingAs a Google AdWords Pay Per Click Advertiser, should your focus be on improving ROI or on developing Brand Awareness?
 
Webrageous Studios believes that with more focus on Branding Techniques, any Pay Per Click Advertiser can increase ROI and maintain the improvements that they achieve over time too.

Is Google AdWords Branding Better?

Essentially, Webrageous Studios believes Branding Awareness to be a far more successful approach in the long term to Pay Per Click Advertising than simply trying to increase ROI through Paid Search. However, it is also important that the links between the two be understood. Pay Per Click Advertisers need to learn how to hone in on the beauty of using Paid Search and Branding Techniques via the Google Display Network together. This is a winning partnership when managed correctly and will ultimately lead to an increased ROI.
 
The problem is that many Pay Per Click Advertisers all too often believe that they can utilize the powers of Paid Search via Google AdWords to drive ROI onwards and upwards without investing any time or money into your Google AdWords branding. This is a terrible mistake to make.
 
Online customers are affected by branding techniques. Internet users like to “know” the company they are doing business with and Pay Per Click Advertising Campaigns that do not utilize the power of the Google Display Network and Google AdWords branding techniques are never going to see the ROI that they are looking for without making that all important branding investment.
 
Similarly, however, Google AdWords Branding is nothing without investing in Paid Search either. There’s no point in investing time and money into your Google AdWords Branding Campaign via the Google Display Network unless you can also support those efforts via Paid Search Advertisements.

Creating the Perfect Balance

Imagine the scenario…
 
An online user is doing some research into child custody. They have realized that their marriage is over and their main concern is whether they will get custody of their children or not. They are doing some research online into the subject matter and then they see an advertisement via the Google AdWords Display Network for your US Family Law Firm.
 
Perfect. They click on the advertisement. Do a little research into your company via your website and then they switch off their laptop with the intention of coming back to find you tomorrow. The only problem is, they can’t remember your exact URL. They do a quick Google AdWords Search, but you haven’t been investing in your Google AdWords Paid Search Campaign and your website is just not coming up on the first page of the SERP.
 
What do they do? They move on. They click on someone else’s site and you’ve lost a very interested client.
 
Google AdWords Branding Campaigns and Google AdWords Paid Search Campaigns need to work together in order to improve ROI. It is the best, the only way of doing so from Webrageous Studios’ perspective.
 
We imagine that you are fairly up to date with the Paid Search approach to online advertising via Google AdWords. Most people generally are. Therefore, our advice is to keep doing what you’re doing with your Paid Search Campaign, but to read our accompanying article, 3 Top Tips for Building Brands Online, which you can then begin to implement and run alongside your already  organized Paid Search Campaign. Do these two things and you should be able to see a much better ROI in the coming weeks and one that is far more sustainable over time too.
 
Any more questions contact Webrageous Studios straightaway.
 

Improve Online Advertising: Two Link Building Techniques

Link building techniques are essential for the development of online advertising success. Pay per click campaigns can be improved when link building techniques are working in your favor and organic search listings on the major search engines can feature higher up on the SERP too when link building techniques of high quality are in place.

Why do Link Building Techniques Improve Online Advertising?

Link building techniques improve online advertising success because they provide some kind of credit for your site. Search engine crawlers and independent internet searchers alike feel much more at ease with a website that has some credible links, whether they are incoming or outgoing links.

One of the most important areas of online advertising is building and maintaining reputation. It is very difficult to prove a trusted reputation and it is even more difficult to maintain one. Link building techniques can help develop and sustain a positive online reputation and this in turn can help to improve the effects of your online advertising and draw more customers to your site.

(more…)

Daily Blog Content: Supporting Google AdWords Campaigns

Daily Blog ContentFor the past year, Webrageous Studios has created daily blog content to be published on its website every day. The daily posts always link to more detailed articles that we publish on the main Webrageous Studios website.
 
Why is it important to create daily blog content?

Getting Ideas for Daily Blog Content

The content writers who research into and create daily blog content for our pay per click company also spend a great deal of time keeping up to date with what they consider to be some of the best blogs available today covering important areas of interest in pay per click.
 
These blogs include search engine marketing blogs and blogs which tackle pay per click management issues head on. Some blogs that the Webrageous writers keep track of also cover related subjects including developments in social networking and online marketing in other forms. This research helps to create daily content that is both relevant and useful for our following readers.
 
But, again, the question is why do we create daily blog content and why do we focus on researching into the world of pay per click?

Importance of Daily Blog Content

Why is it vital to follow the tweets of some of the pay per click blogging greats every day? Why is it essential to produce useful and innovative content on the Webrageous Blog every 24 hours?
 
The main reason is because internet users like blogs. Internet users like bloggers who tweet their updates so that they are immediately aware of new content as and when it is published.
 
Indeed, internet users on the whole like to follow and trust in what their favorite bloggers share with them much more than reading long and dry articles on a main search engine marketing news website, for example. If you create daily blog content you generate a much better relationship with your online clients and this relationship is very important.
 
Hot off the press pay per click management news delivered by a well-known online advertising news site generates a lot of attention in the first few hours, but blog material lasts a hell of a lot longer without a doubt. Bloggers can be continually quoted time and time again from the same blog post sometimes months or even years after it was first posted, rejuvenating old material into new simply through their dedicated fan base.
 
If you create daily blog content, you can achieve excellent relationships with past and present clients. This is why Webrageous Studios places such importance on the creation of daily content for its website and this is why we are urging you to do the same, particularly if you are interested in building up long-term online customers.
 
Think about your own online behavior. When I visit my favorite blogs, I love to scan through the old posts and retweet material from months ago because what was said is suddenly relevant to the current climate all over again. Daily blog content is long-lasting.
 
Webrageous Studios makes a concerted effort to publish at least one blog post every day because blogs are sustenance for any business, including ours. A blog is not just a quick swig of soda or a quick snack-pack of chocolate biscuits to give your business the burst of sugar that’s needed to pump through a rush of traffic to your site.
 
Daily blog content is like a slow releasing carbohydrate that keeps your business ticking over all year long, bringing people to your site time and time again and encouraging them to share what they find there with others. Create daily blog content and earn a loyal audience.
 
The moral of today’s blog post is to invest time and effort into your blog. Make it easy for people to share its contents with the world and introduce new followers to your site. Make it widget friendly and relevant to your audience. Keep track of which posts get high page views and work on creating daily content of a similar nature in content or style. If you do this, your blog will be one of your best online marketing assets and it will generate followers and/or customers for life.
 
If you would like to see the Webrageous Studios covering more of a particular subject area or if you would like to read more posts of a particular style and approach, don’t hesitate in contacting us immediately. We want to create daily content of use. Show us how to make it better.
 

Is SEO Important to a PPC Campaign?

The situation is fairly common…
 
You own a business and have been advertising online via Google AdWords PPC and you have been paying a fair bit of money every month for the pleasure of doing so. The results you receive are fair, but not brilliant and you simply cannot understand why it is that your PPC Campaign is not generating more conversions.
 
The problem may have little to do with your PPC Campaign and more to do with the SEO elements of your website. (more…)

PPC Campaign Testing to Improve Conversions… Don’t Do It!

Did you read the heading of this post correctly?

Yes, you did.

Webrageous Studios is saying that sometimes there are reasons NOT to test your PPC Campaign.

At the risk of appearing a little bold, Webrageous Studios wants to highlight the fact that there are instances when PPC Managers should not be testing their PPC Campaigns for conversion improvements. There are moments and examples of PPC Campaigns that are simply not going to benefit from testing of any kind and therefore the time and energy put into these tests by the PPC Manager is simply put to waste.

But when exactly is it not a good idea to be testing a PPC Campaign?

There are a number of reasons that spring to mind, but the top three would have to be as follows: (more…)

PPC Advertisers need Effective Websites

A PPC Manager can only do so much for your online marketing success and can only help to develop your business so far. At some point it is vital that all of the hard work that is being put into your PPC Campaign is supported by a thorough analysis of your business’ website and the level of success achieved by your website.

It is vital that anyone operating a PPC Advertising Campaign and a business which aims to generate interest or aims to sell products and services via the Internet is supported by a website design that works well for that particular business; that successfully attracts the target audience for that business.

Website design and optimization are not really the realms of the PPC Manager. Naturally, your PPC Manager may have a few ideas to contribute; they may have a lot to say about the ways in which certain aspects of the business’ website are affecting potential conversion rates, for example. However, a PPC Manager is just that: a PPC Manager. He or she is not a website designer. (more…)

Reasons why SEOs should use the “Mental Model.”

The “Mental Model” is perhaps one of the most important factors for an SEO to consider when working on any website. A more detailed article which includes a larger number of tips for the SEO looking to improve his or her skills can be found on the Webrageous Studios website. However, this post is simply going to look at the function of the “Mental Model” in close detail as it is an area of great importance.

Firstly, what is the “mental model”?

The “mental model” is all about people. Internet users have brains. Therefore a lot of information and behavioral patterns are stored in their heads. Humans are creatures of habit. We all develop our little quirks and customs as time goes on. Many people, although not all, also find change very difficult to cope with.

Why is this important to SEO and what has all this got to do with the “mental model”? Keep reading… (more…)

What is Information Architecture?

Information Architecture (IA) is something that any successful SEO should know about. Many people falsely believe that IA is all about navigation or that it actually is navigation. This is simply not true.
 
Navigation is about offering directions to the internet user to get from one place to another on a website. IA is a little more refined than this. IA is about offering directions in a particular way that is dependent upon who or what is asking for the directions.
 
IA, in essence, is all about the SEO understanding who the audience of a given website is, what they want and how these internet users in particular would go about searching for the information they desire.
 
In a quick snap-shot, IA covers the following main areas: (more…)

Improve your work as an SEO

The job of an SEO is fairly complex. Misconceptions gathered by novice SEOs or by website owners who manage their own sites and think that SEO is nothing but the entering of a few meta keywords, give no credit to the amount of work, skill and craft that needs to be employed by effective SEOs every day.

However, there are also many hardworking SEOs in the field who, despite employing great focus and creativity, still find it difficult to know how to improve their skills further.

There are a number of different avenues that an SEO can follow in order to begin improving the quality and effectiveness of their work. These areas include a study into the art of Information Architecture (IA) and the application of the mental model” as two mere quick examples. (more…)

Use Social Media Tools to monitor Off-line Advertising Campaigns

Social Media Tools and Sites to monitor the advertising success of online campaigns is one thing and a process that naturally make a great deal of sense. If you are advertising online, then monitoring online what is happening because of that advertising is easy to do through computer-generated data and the like.

However, do not dismiss the idea of using social media in order to measure the success or monitor the effects of off-line advertising campaigns. It can be done and has been done, most recently in fact during the Super Bowl 2010. (more…)

Why Are My Social Networking Efforts Not Working?

It is now almost impossible to run a business without being connected in some way to social media networks. LinkedIn, Facebook, Twitter and the like are excellent and necessary forums for promoting your business, driving traffic to your website and creating a brand that your target audience will gradually become familiar with and learn to trust.

Twitter is an excellent social network forum because the structure of the site means that people can only post very short pieces of information at a time which is an excellent way of tapping into the mindset of the average internet user. Twitter also has a very accessible API which means that there are a number of different features, programs and tools that have been created for Twitterers. Therefore the possibilities that exist for online networking through this site are infinite.

However, tweeting a thought on Twitter, creating an account on LinkedIn or developing a Business Page on Facebook is one thing. Making them work for you is another thing entirely. There are huge volumes of social network accounts, pages and profiles floating around on the Internet that are almost if not completely useless to their creators. This is because, as well as uploading content onto these sites you must be aware of the kind of style necessary to generate a buzz. (more…)

Become an Internet Marketing Specialist

Imagine that you have hired an experienced PPC Account Manager to manage your PPC campaign and your website has been professionally developed, your conversion rate is increasing and your quality score is looking good.
 
Now you’re going to need to find out about programs and tools that exist in order to help you achieve these online marketing goals.
 
This post offers a few tips about how to become an Internet Marketing Specialist in a few easy steps. (more…)