If you want to rank higher on Google, you can try putting the five following tips into action:
1. Your choice, use and placement of keywords is key to ranking high on Google. This is true for both the keywords you choose to place in your content or keywords you choose to use in your meta data OR for the keywords you use in your pay per click advertisements (if you are also using Google AdWords in order to improve your Google ranking).
2. You will never compete with the strongest sites on Google if your website design and landing page content / optimization is poor. Google likes websites that have been around for a long time (because this shows durability and this is a quality which evokes trust), but you can also improve your Google rank if you have a website which is easy to navigate, with quick load page times and easy to find content. (more…)
When you are thinking about choosing keywords for your Pay Per Click Marketing campaigns, you can’t rely on assumptions about your customers.
When most businesses contemplate Pay Per Click Marketing they already have a list of keywords in mind. Their “keyword research” usually involves a list of keywords of what they would search for if they were a customer.
There are a number of reasons why this research approach could be limiting to that business’s Pay Per Click campaign. Have a look at these examples to see why keyword research far outweighs making assumptions:
How many companies that are selling a product would think of including a keyword that doesn’t target people who are looking to buy? This is where keyword research comes in. You can’t assume that someone searching for a free product isn’t going to buy something. (more…)
You fire up the engines, taxi out onto the runway and take off. Once in the air there might be a bit of turbulence or the skies might be clear. Then the plane begins its descent towards its destination. Follow that up with a smooth landing and you have a perfect flight.
When you think about Pay Per Click Optimization, you should think of it like a flight. While there is room for some hiccups, even if everything goes right along the way, without an improved landing page, it will crash and burn.
Secure the doors, start the engines
Before take-off, have the right people to help you secure your business and advertising dollars before you launch into Pay Per Click Optimization and improving your landing page. When you are sure that all the safety checks have been conducted and you know exactly what it is you are improving, start her up.
Pre-flight Pay Per Click Optimization safety demonstration
It is crucial to be prepared. Make sure you’ve read all the materials on Pay Per Click Optimization and how to improve your landing page. Seek advice from an expert and learn everything you can about optimization and improving your landing page. Make sure everyone involved in your business and Pay Per Click accounts is informed about Pay Per Click Optimization.
You also want to make sure everyone knows their place in the Pay Per Click Optimization process if something goes wrong. Don’t rely on your web designer to improve your landing page and website. When it comes to Pay Per Click, you only want to have the experts in Pay Per Click Optimization improve your landing page. (more…)
Webrageous Studios is a Pay Per Click Management Expert on the lookout for a WWF tag team partner in crime.
Ok. Well. Perhaps we need to clarify. Webrageous is not exactly looking for a huge, muscle ripped, steroid pumped, wrestling tag team partner. It’s not looking for someone to help it become the Ultimate Fighting Champion or anything like that, but it is most certainly looking for a Pay Per Click Advertising Client with the drive and energy to succeed in Google AdWords Pay Per Click.
What am I talking about? Have I gone Pay Per Click Management nuts?
Not quite… (more…)
As a Google AdWords Pay Per Click Advertiser, should your focus be on improving ROI or on developing Brand Awareness?
Webrageous Studios believes that with more focus on Branding Techniques, any Pay Per Click Advertiser can increase ROI and maintain the improvements that they achieve over time too.
Essentially, Webrageous Studios believes Branding Awareness to be a far more successful approach in the long term to Pay Per Click Advertising than simply trying to increase ROI through Paid Search. However, it is also important that the links between the two be understood. Pay Per Click Advertisers need to learn how to hone in on the beauty of using Paid Search and Branding Techniques via the Google Display Network together. This is a winning partnership when managed correctly and will ultimately lead to an increased ROI.
The problem is that many Pay Per Click Advertisers all too often believe that they can utilize the powers of Paid Search via Google AdWords to drive ROI onwards and upwards without investing any time or money into your Google AdWords branding. This is a terrible mistake to make.
Online customers are affected by branding techniques. Internet users like to “know” the company they are doing business with and Pay Per Click Advertising Campaigns that do not utilize the power of the Google Display Network and Google AdWords branding techniques are never going to see the ROI that they are looking for without making that all important branding investment.
Similarly, however, Google AdWords Branding is nothing without investing in Paid Search either. There’s no point in investing time and money into your Google AdWords Branding Campaign via the Google Display Network unless you can also support those efforts via Paid Search Advertisements.
Imagine the scenario…
An online user is doing some research into child custody. They have realized that their marriage is over and their main concern is whether they will get custody of their children or not. They are doing some research online into the subject matter and then they see an advertisement via the Google AdWords Display Network for your US Family Law Firm.
Perfect. They click on the advertisement. Do a little research into your company via your website and then they switch off their laptop with the intention of coming back to find you tomorrow. The only problem is, they can’t remember your exact URL. They do a quick Google AdWords Search, but you haven’t been investing in your Google AdWords Paid Search Campaign and your website is just not coming up on the first page of the SERP.
What do they do? They move on. They click on someone else’s site and you’ve lost a very interested client.
Google AdWords Branding Campaigns and Google AdWords Paid Search Campaigns need to work together in order to improve ROI. It is the best, the only way of doing so from Webrageous Studios’ perspective.
We imagine that you are fairly up to date with the Paid Search approach to online advertising via Google AdWords. Most people generally are. Therefore, our advice is to keep doing what you’re doing with your Paid Search Campaign, but to read our accompanying article, 3 Top Tips for Building Brands Online, which you can then begin to implement and run alongside your already organized Paid Search Campaign. Do these two things and you should be able to see a much better ROI in the coming weeks and one that is far more sustainable over time too.
Any more questions contact Webrageous Studios straightaway.
Link building techniques are essential for the development of online advertising success. Pay per click campaigns can be improved when link building techniques are working in your favor and organic search listings on the major search engines can feature higher up on the SERP too when link building techniques of high quality are in place.
Why do Link Building Techniques Improve Online Advertising?
Link building techniques improve online advertising success because they provide some kind of credit for your site. Search engine crawlers and independent internet searchers alike feel much more at ease with a website that has some credible links, whether they are incoming or outgoing links.
One of the most important areas of online advertising is building and maintaining reputation. It is very difficult to prove a trusted reputation and it is even more difficult to maintain one. Link building techniques can help develop and sustain a positive online reputation and this in turn can help to improve the effects of your online advertising and draw more customers to your site.
The situation is fairly common…
You own a business and have been advertising online via Google AdWords PPC and you have been paying a fair bit of money every month for the pleasure of doing so. The results you receive are fair, but not brilliant and you simply cannot understand why it is that your PPC Campaign is not generating more conversions.
The problem may have little to do with your PPC Campaign and more to do with the SEO elements of your website. (more…)
Did you read the heading of this post correctly?
Yes, you did.
Webrageous Studios is saying that sometimes there are reasons NOT to test your PPC Campaign.
At the risk of appearing a little bold, Webrageous Studios wants to highlight the fact that there are instances when PPC Managers should not be testing their PPC Campaigns for conversion improvements. There are moments and examples of PPC Campaigns that are simply not going to benefit from testing of any kind and therefore the time and energy put into these tests by the PPC Manager is simply put to waste.
But when exactly is it not a good idea to be testing a PPC Campaign?
There are a number of reasons that spring to mind, but the top three would have to be as follows: (more…)
A PPC Manager can only do so much for your online marketing success and can only help to develop your business so far. At some point it is vital that all of the hard work that is being put into your PPC Campaign is supported by a thorough analysis of your business’ website and the level of success achieved by your website.
It is vital that anyone operating a PPC Advertising Campaign and a business which aims to generate interest or aims to sell products and services via the Internet is supported by a website design that works well for that particular business; that successfully attracts the target audience for that business.
Website design and optimization are not really the realms of the PPC Manager. Naturally, your PPC Manager may have a few ideas to contribute; they may have a lot to say about the ways in which certain aspects of the business’ website are affecting potential conversion rates, for example. However, a PPC Manager is just that: a PPC Manager. He or she is not a website designer. (more…)
The “Mental Model” is perhaps one of the most important factors for an SEO to consider when working on any website. A more detailed article which includes a larger number of tips for the SEO looking to improve his or her skills can be found on the Webrageous Studios website. However, this post is simply going to look at the function of the “Mental Model” in close detail as it is an area of great importance.
Firstly, what is the “mental model”?
The “mental model” is all about people. Internet users have brains. Therefore a lot of information and behavioral patterns are stored in their heads. Humans are creatures of habit. We all develop our little quirks and customs as time goes on. Many people, although not all, also find change very difficult to cope with.
Why is this important to SEO and what has all this got to do with the “mental model”? Keep reading… (more…)
Information Architecture (IA) is something that any successful SEO should know about. Many people falsely believe that IA is all about navigation or that it actually is navigation. This is simply not true.
Navigation is about offering directions to the internet user to get from one place to another on a website. IA is a little more refined than this. IA is about offering directions in a particular way that is dependent upon who or what is asking for the directions.
IA, in essence, is all about the SEO understanding who the audience of a given website is, what they want and how these internet users in particular would go about searching for the information they desire.
In a quick snap-shot, IA covers the following main areas: (more…)
The job of an SEO is fairly complex. Misconceptions gathered by novice SEOs or by website owners who manage their own sites and think that SEO is nothing but the entering of a few meta keywords, give no credit to the amount of work, skill and craft that needs to be employed by effective SEOs every day.
However, there are also many hardworking SEOs in the field who, despite employing great focus and creativity, still find it difficult to know how to improve their skills further.
There are a number of different avenues that an SEO can follow in order to begin improving the quality and effectiveness of their work. These areas include a study into the art of Information Architecture (IA) and the application of the “mental model” as two mere quick examples. (more…)
Imagine that you have hired an experienced PPC Account Manager to manage your PPC campaign and your website has been professionally developed, your conversion rate is increasing and your quality score is looking good.
Now you’re going to need to find out about programs and tools that exist in order to help you achieve these online marketing goals.
This post offers a few tips about how to become a ppc Specialist in a few easy steps. (more…)