6 Tips for Improving Call Rates for Google AdWords

PPC call rate
Getting potential customers to reach out to your company with a phone call can be a critical step in the sales process. If you’re running
call-only ad campaigns or want to boost the number of call conversions you get from your existing PPC campaigns, improving you call rate for your Google AdWords campaigns can be an effective way to persuade your audience to pick up the phone and call your business. Whether you’re already following our best practices for running call-only campaigns, or if you’re just getting started with optimizing your PPC campaigns, these six tips for improving call rate will help take your AdWords campaigns to the next level. 

With the shift to mobile it is more critical than ever to optimize for calls. Users don’t like to fill out contact forms on smart phones if they can avoid it. And if you are pushing calls your overall conversion rates will increase. Take a look at some recent results for a personal injury attorney. You will see how calls are driving over 90% of their conversions. Users are presented with the option to fill out a form or call. While the cost per lead will seem high for many people outside of legal advertising these are very good numbers for personal injury advertising.

Optimize Google AdWords to promote calls

1. Think Beyond the Ad and Optimize Your Website for Calls

Improving call rate involves more than just adding a phone number to your PPC ads. Your website and landing pages should also be optimized to prompt customers to call you. Conversion rate experts assert that reducing friction to finding information drives higher conversion rates. If improving your call rate is the priority for your marketing efforts, be sure to make it as easy as possible for customers to find your phone number on your website. On our own website, we follow this practice by placing our phone number at the top of our homepage. This makes it easy for new clients to quickly make contact with the Google AdWords experts at Webrageous. 

webrageous call rate

2. Leverage Click-to-Call Ad Extensions

One of the best ways to garner more call conversions is to focus on mobile PPC. Because many mobile PPC users don’t have to switch devices to make a call, mobile is an ideal channel for improving your conversion rate. In particular, the Click-to-Call Ad Extension makes it dead-simple for smartphone users to call your company with a single click. According to Google, adding a call extension to your mobile ads can increase conversions by 6-8% on average. If you’re running mobile PPC ads but aren’t using this valuable extension, you are likely missing out on potential customers.              

3. Match Your CTA to Your Call’s Goal

Your language should echo the action you want your audience to take. Using phrases like “call now” or “speak to an expert” in your ad copy gives a clear message about the action you want your viewers to take. In addition to using language that will trigger the right action, your CTA should express the value of the call to the caller. Call conversions can represent a larger commitment on the lead’s part than other conversion types. They require the individual to commit to speaking with your company directly and immediately, rather than at their own pace. Make sure that your CTAs give some context as to what a prospective customer can expect from the call. Are you offering more general information about your business offerings? Or should prospects call only when they’re ready to make a purchase, or to ask for pricing information? Craft your CTA to make sure that your audience will know what they’re in for when they decide to call. That clarity will help convince them that making the call will be worth their time.

4. Know Your Audience’s Schedule

Digging into your audience’s behaviors is an effective method for improving call rate. Be sure to consider the best time to call from the perspective of your customers. To get a sense of your customers’ preferred times for calling, dive into your CTR and conversion data in Google AdWords. You can also use that information to A/B test what times and days your audience is most responsive.

To ensure that your audience truly converts, you need to have someone available to pick up the phone when a potential customer calls. For example, if you see an influx of calls during your office lunch hour because people are calling in on their lunch hour, consider putting someone on phone-answering duty to intercept any potential customers who call during that time.

5. Focus Ad Spend During Optimal Calling Hours

Boosting your PPC call rate is only one part of the campaign equation. Call conversions are inherently more time-sensitive than other forms of PPC conversion. Once you have a good sense of when your audience is most responsive, focus your bidding strategy on serving ads during the “hottest” times of the day and week for your target audience. Scheduling your call-focused campaigns to bid more (or exclusively) during times that you’ll be able to answer calls is key to running a successful campaign without wasting ad spend. You can use AdWords ad scheduling functionality, also known as dayparting, to focus your bids on the hours that you know you’ll be ready to receive calls.

6. Get a Good Look at Click-to-Call Metrics

Do you know which ads are getting you the most calls? Which ones are falling flat? Part of refining your call conversion strategy is keeping a close eye on what works and what doesn’t work. Be sure to take a data-driven approach and make sure that you’re tracking the right metrics to gauge the success of your call-based campaigns. Understanding what information is vital to the success of your campaigns can make or break PPC campaigns. This analytical approach is where PPC management firms like Webrageous can truly make an impact on your campaign. Our PPC experts have extensive experience analyzing AdWords metrics and performance.

Taking Your PPC Call Rate to the Next Level with Webrageous

If you’re aiming for a higher call conversion rate and aren’t seeing results on your own, we can help. Webrageous specializes in optimizing PPC campaigns to give our clients the best possible results for their advertising dollar. Contact us today to learn more about how Webrageous can give your call-based PPC campaigns a boost and help you see real returns from your campaigns.

Header photo credit: Flickr, Steven Lilley

5 Metrics You Should Always Monitor in AdWords

adwords-metrics

If you’re already running AdWords campaigns, you know that Google makes a huge amount of data accessible to you surrounding the performance of your campaigns. While it can feel overwhelming to wade through a dashboard full of numbers and metrics without purpose, learning to parse your AdWords dashboard effectively can give you a wealth of insight into how your campaigns are running, and what you can do to make them more successful.

Most people don’t have time to sit down and pore over stacks of data, so paying close attention to the right metrics will let you get the information you need to run your campaigns well without wasting valuable time. Here are five of the most important metrics that you should always monitor in AdWords, and how they can help you make your PPC campaigns more successful.

CTR (Click-Through Rate)

Your CTR, or click-through rate, is one of the basic building blocks of AdWords analytics.  Because CTR only measures how many clicks your ads receive, it doesn’t paint the complete picture of how your campaigns are performing. However, that doesn’t mean that you should ignore your CTR. While CTR isn’t very useful for determining overall conversions, it is an important indicator for whether your ads are reaching the right audience.

Successful advertisers treat CTR as a litmus test for whether their ad copy is on-point and if they’ve chosen the appropriate keywords. Oftentimes, a drop in CTR can be a sign that it’s time to freshen up your ad copy or rethink their keyword strategy.

Conversion Rate

CTR  is a useful metric for knowing whether your ad copy and keyword strategy is up to par, but your conversion rate is an important metric because it tells you what happens after that first click. Whether a conversion means filling out a form on a landing page, making a purchase or calling your business, measuring how many of your viewers “convert” to qualified leads or customers helps you understand the overall success of your PPC efforts. Your conversion rate can tell you how well your advertising campaigns are truly reaching potential customers.

A good conversion rate is proof that your ad spend is leading to real profit, and thus that your investment in PPC advertising is (literally) paying off. If your CTR is high but your conversion rate is low, you may need to consider reviewing your landing page, or examine whether your ads are reaching the right segment of your audience.

CPC (Cost Per Click)

Paying close attention to your CPC, or cost per click, helps you allocate your budget more effectively and ensures that high-cost keywords aren’t eating up your ad spend too quickly. In industries such as insurance and legal, where competitive keywords can be extremely costly, ensuring that your cost per click stays reasonable is an important safeguard against overspending for ad placements.

Managing cost per click can be a fiddly business, as the baseline cost per click can vary dramatically for some keywords depending on the time of day, your Quality Score, and a variety of other factors. Many advertisers opt to have their campaigns managed by PPC management firms like Webrageous or use automated bidding tools in order to maximize their cost per click.  

Cost Per Conversion

Just as CTR is a weak metric without the context of your conversion rate, CPC can be much more valuable if it is considered alongside your cost per conversion. Cost per conversion indicates what the cost of acquiring a conversion or new customer is. A healthy cost per conversion should correspond to the overall value that a conversion brings. For example, an online clothing retailer selling $5 pairs of socks would not want to pay $50 per conversion, but for a lawyer that $50 conversion may result in thousands of dollars income in the long run.

Cost per conversion gives you insight into the ultimate value of your PPC campaigns. Just as with conversion rate, examining your cost per conversion can help you understand the real financial benefit that your ad campaigns are bringing to your company.

Quality Score

While Quality Score can feel a little more mysterious than other metrics, it impacts everything from how much you pay for ads to how good their placement is, so it’s a critical metric to monitor in AdWords. The other metrics we’ve discussed have to do with how your audience views and reacts to your ads. Quality Score is an important indicator of what Google’s algorithm thinks of your ads. And since Google is the gatekeeper of ad performance, making sure that your ad copy, keyword strategy and landing pages live up to Google’s standards can help you get the best results for your campaigns.

Whenever you make changes to your campaigns — especially if you make changes to your ads and landing pages, make sure that you double check your Quality Score. Making changes to copy and layout can have a significant impact on your Quality Score, which can ripple through other aspects of your campaigns and bring down performance quality.

Running Data-Driven AdWords Campaigns with Webrageous

PPC is a fast-moving, ever-changing advertising medium. As demand for online advertising continues to rise and the tools used to run campaigns become more sophisticated, being able to monitor and interpret key metrics for your ad performance can have a huge impact on your advertising success. By using metrics to drive your advertising decision-making process, you’ll be able to react to any changes and make PPC decisions based on data, rather than blindly making choices that may or may not improve your campaigns.

Webrageous has been running data-driven PPC campaigns for our clients for years, and we can give you more insight into your AdWords metrics to help you run your advertising campaigns more effectively than ever. Contact us today for more information on running high-performing AdWords campaigns with Webrageous.

How to Track Call Conversions from Websites with AdWords

call conversions

For many businesses, PPC campaigns are designed to drive not just web traffic, but generate calls. Seventy percent of mobile browsers have called a business directly from an ad. When done correctly, taking advantage of this high-converting market segment can have a huge impact on the success of your PPC campaigns.

However, capturing information about these callers can be tricky. Many organizations advertise their business’ phone number in multiple locations. Perhaps the same number that you use for PPC ads also appears on your business cards, on your web page, or in print ads. If you were to simply put your business’ phone number into your ads, your ability to track conversions from your PPC campaigns would be somewhat limited. You wouldn’t be able to differentiate between callers who convert from your PPC ads and those who convert other sources.

Ensuring that you can track your calls as conversions is an important part of managing any campaign for which phone calls are a potential conversion action. Fortunately, Google has call conversions tracking tools at the ready to help you track the performance of your ads with call extensions and call-only campaigns

How Call Conversion Tracking Works

The mechanism behind call conversions tracking is fairly simple. Advertisers place a snippet of code in their ads, which inserts a Google forwarding number into the ad. This unique number ensures that whether the person viewing the ad clicks on the ad from their mobile device, or copies the number onto their phone, advertisers will be able to trace it back to a specific ad location. While setting up and using these forwarding numbers is free, you’ll be charged your normal CPC rate when someone clicks or calls the number.

This can be an especially powerful tool for advertisers running multiple campaigns. Since you can create multiple forwarding numbers with Google, you’ll be able to easily differentiate between calls coming from different sources, whether those are discrete landing pages or different campaigns. When used in conjunction with target CPA and target ROI flexible bid strategies, you can track the efficacy of various keywords in driving call conversions.

What You Need to Know Before You Start

Before you dive into call conversions tracking, there are a few things you’ll need to know about the limitations of this powerful AdWords feature. While these caveats shouldn’t discourage you from tracking call conversions, they are important to take into consideration from the start.

Call Forwarding Won’t Work Everywhere

One major caveat is that that Google does not support call forwarding numbers in all countries. For most businesses in the United States, Canada and Europe this isn’t necessarily problematic. However, if your business is located outside of North America or Europe, or if you frequently use PPC ads to drive international traffic, your ability to leverage Google forwarding numbers may be limited. Want to learn more? You can find a complete list of supported countries here.

Forwarding Numbers Expire

The unique forwarding numbers created by Google for ad campaigns will expire after 90 days. As a result, any instance where that number has been used must be changed or updated after the numbers expire (fortunately, this can be done dynamically on web pages). Google does not recommend using your call forwarding numbers outside of PPC campaign materials to ensure that they perform effectively.

No Support for No Caller ID

Additionally, Google does not currently support caller ID, so advertisers aren’t able to track or record who calls are coming from automatically. However, AdWords does record the area code of incoming calls, so advertisers won’t be left entirely in the dark as to where their calls are coming from. Another significantly missing feature is call recording, which must be supplemented by a third party provider.

Tips on Optimizing Call Conversions Tracking Performance

Format Phone Numbers Correctly

Putting your forwarding number on a landing page or website? Make sure the number is in HTML text form — rather than as part of a static image — so it can be changed dynamically. Since your forwarding numbers will expire after 90 days, it’s important to format your web pages so that the phone numbers you list can be changed dynamically. Additionally, make sure that your number is formatted exactly the same way across the page if it appears in multiple locations.

Want a deeper look at how you can optimize your page for call conversions tracking? SearchEngineLand has an excellent article on formatting pages that drive call conversions, which is a good starting point for any advertiser just getting into this space.

Test, Test, Test!

Above all else key to getting the most out of your call conversions tracking lies in ensuring that it’s actually working. Make sure that you test out your call forwarding number — both by clicking through from a mobile browser and by typing it into your phone’s keypad. Since call conversions often require tracking prospects across multiple devices or formats, testing the flow of their interaction is a critical step in ensuring that your call-only and call extension-based campaigns perform correctly.

Better AdWords Insights in Webrageous

Whether you’re tracking calls or measuring CTR, leveraging analytics information from AdWords helps advertisers run data-driven PPC campaigns. By relying on data to make decisions about how you should adjust and maintain your ad campaigns, you’ll be able to stretch your ad spend further and gain better results from your ads.

The PPC campaign managers at Webrageous have a wealth of knowledge understanding and interpreting AdWords data and applying it to successful campaigns. We can share our expertise to boost your PPC performance and help you get the most out of your digital ads. Contact Webrageous today for more information about how we can optimize your advertising campaigns and improve your conversion rate.

 

How to Create Lead Conversions

Inbound marketing is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully use it to their advantage. The most essential element of the inbound marketing toolkit is the lead conversion process.

The conversion process is the bread and butter of any inbound marketing program. Without a seamless and fully-integrated conversion process you are basically wasting your time and money on efforts that will never convert into revenue. So it is essential that you take the time to convert those leads that you work so hard to bring to your landing pages. Once you get them to the web page that you want them on, this brings them to the conversion process so you can capture those lead conversions.

There are various methods you can utilize to bring your prospects to your desired landing pages prior to getting them to complete the conversion. You will want to subscribe to this blog as I will go in depth on each marketing channel in the weeks to come. For now, let’s make sure you understand how to complete the conversion process so you can capture those leads when they visit your landing page!

  1. Create an offer that is relevant to your contacts. Pay attention to where your contacts are in the funnel. Are they cold contacts? Then an eBook would be good to gain interest. Are they a current customer that you are trying to upsell? A relevant checklist would be good. Have they already showed interest in your product offerings? Offer them a demo or a coupon for enrollment!
  2. Host that offer on a thank you page and/or with a follow-up email. You must deliver the promised content once they submit their information to you. You can host your content on a thank you page or deliver it in a follow-up email. You could also deliver the content upon conversion by including a content link in the associated form in step 3.
  3. Create the landing page with an integrated form. There are many programs that you can create a landing page with, but the most important part is to integrate a form with the landing page that will capture those submissions! This submission form will direct the contact to the content whether it is hosted on a thank you page, delivered automatically through a content link, or delivered in an automated email.
  4. Then you will want to segment your acquired lead lists for email marketing purposes!

Now that you have completed and refined your conversion process you are ready to begin driving traffic to your website to generate those leads you worked so hard to convert. Webrageous can help you maximize campaign performance and avoid wasting your ad spend on ineffective keyword techniques. Our team of search marketing experts stay continually up to date on the latest advancements with both Google AdWords and Bing Ads, so you can be sure that you’re getting the best results possible from your ad campaigns under our management. Contact us today for a consultation to see how you can grow your PPC advertising efforts successfully.

Updating the All or Nothing Approach to Conversion Analysis

What do online advertisers want more than anything else? Lots of conversions. When we get conversions, we pat ourselves on the back and add them to the success pile so that we can keep count.
 
As our successful conversion number rises, we feel happier, but conversion analysis should really go a lot deeper than this if we are looking to find ways of making more people convert on a regular basis and turn our happiness into online marketing euphoria.
 
If we only ever measure the amount of successful conversions, we only ever get access to half of the data. This approach to conversion analysis is seriously lacking in so many respects. Analyzing and having access to the amount of “almost conversions” that occur on your site is even more valuable in some ways than knowing how many people have actually converted.
 
Why?
 
If you know how many people almost converted, you can use this data to develop ways of remarketing and making those people follow through to full conversion the next time.

A Deeper Look at Conversion Analysis

Let’s look into conversion analysis even further.
 

1. Why do people “almost convert” on your website?

 
Gathering data on the people that almost convert is actually a lot easy than most people might at first think that it is, which is why it is so strange to think that more people are not focusing on this intermediary information.
 
For example, let’s imagine that you own a business that sells products online and your online customers have the opportunity to buy their products via your website and have them sent directly to their homes.
 
Most people with online businesses in this situation are only gathering data on actual conversions. So, when someone buys something, when money changes hands, this is when their online marketing analysis program (for example, Google Analytics) is set up to record the conversion. But what about all those people who go to your website and add products to the cart, but change their minds just before proceeding to check out? That’s one thing that you conversion analysis might be missing.
 
We have all done this. We have all put something into an online buy basket, made our way to check out and then changed our minds, removing the product from the cart before purchase.
 
There are lots of reasons why this happens. For example:

  1. The internet user puts lots of items in the shopping basket and then realizes that they don’t have enough money to buy everything, so they take out some of the items.
  2. The internet user becomes suspicious as to the safety of the site and therefore doesn’t want to enter in their details.
  3. Some internet users might simply have lost internet connection just before the point of sale and had in fact intended to buy everything in their cart.
  4. Some internet users are affected by their own inner voices, telling them that they don’t need these products or that it might be best to shop around a little more to see if they can get a better price elsewhere before they commit.

The above ideas are just a few of the many reasons why some people might complete an “almost conversion” and it is important to find out when these “almost conversions” are taking place so that we can learn from them and make further improvements to our online marketing campaigns.
 

2. How can you find out how to gather data on the “almost conversions” on your site?

 
Collecting the data is easily done. Set up another conversion marker in your Google Analytics program which records the dropping of a product into the shopping cart as an actual conversion in its own right.
 
You will then be able to clearly see how many people land on your site, how many people get as far as putting things in the shopping cart and then how many people actually complete the entire conversion process and pay for their item. In other words, a more thorough conversion analysis process.
 
It is that simple and the results that you will gather will be invaluable to you and to the analysis of your online advertising campaign as a whole.
 

3. What can you do with the conversion analysis data that you gather on the “almost conversions”?

 
The best thing to do with data that you gather on “almost conversions” as part of your online advertising campaigns is to follow up with a re-marketing campaign that targets those internet users that almost became customers. This shows you if your re-marketing efforts will help to just tip the odds in your favor and get them to convert the second time around.
 
For instance, if the reason why one of your potential customers did not convert lies in the simple fact that the internet connection was lost at a crucial conversion moment, this internet user might have forgotten about the purchase they were going to make.
 
In this scenario, your re-marketing campaign will help to give them a gentle remind to return to your site and finish off the transaction once and for all.
 
If, however, the reason why your potential customer did not fully convert relates to inner doubt and the inner voice of that person telling them that they don’t really need your product, which happens quite regularly, your remarketing campaign will act as the naughty little devil in their other ear, drawing them back to your site and into full conversion.
 
Remember, it is always easier to get a returning internet user, via remarketing strategies, to convert than an internet user visiting your website for the first time. This is why putting emphasis on “almost conversion” data on your conversion analysis is essential. This is why you need to make changes to the way your Google Analytics program records activity on your online advertising campaigns as soon as possible, so that you can get more important data on your conversion analysis.
 
Contact our Director of Marketing for more information about Google AdWords Management and better conversion analysis at any time.
 

How to get Customers on the Pay Per Click Conversion Trail

Think of the path to pay per click conversions like a trail that leads your customers home. If you leave a trail of breadcrumbs like in Hansel and Gretel, chances are birds are going to eat your trail and your customers will get lost along the conversion path.
Make your pay per click conversion trail obvious! Big red flags that point your customers in the right direction are going to avoid having your customers lose their way, get scared and turn back, or get bored of looking for the signs and leave the conversion path altogether.
Link to article: Turn Pay Per Click Conversions into Loyal Customers
So how do you lay out a trail that is going to keep customers on the path to making a Pay Per Click Conversion?
When laying out a pay per click conversion trail, it is important to think about what your customers want to see next. On every page, you want to make sure the customer has something interesting to look at and that the next step in the conversion process is very clear. Make it very obvious what they need to do next.
By simply providing a place for them to go next you will have created a pay per click conversion trail for your customers to follow that ensures they don’t get lost.
Also, do not disappoint your visitors. Make very sure that the promise you have made them if they click on a link leads them to that page. When people click on a pay per click advertisement about a product then they should expect to see that product on the next page.
Try to anticipate what your visitors are looking for and make the trail to the conversion obvious. Visitors to your site have nothing to lose by clicking away from your site so make sure they don’t get lost in confusion when trying to make a pay per click conversion.
If you want to further increase your conversions, try providing different trails that attract different customers. While the pay per click conversion process on your website may remain the same, you can have different pay per click advertisements and landing pages that appeal to different audiences. You may find that this simple step increases pay per click conversions.
Webrageous Studios is an expert in pay per click management and optimization. So if you are thinking about optimizing your landing page and pay per click conversion path, talk to the experts. We can help take the stress away from you and get your Pay Per Click Advertisement and website converting.
Link to Best PPC Management Page
For more tips on how to increase pay per click conversions and create loyal customers, see this article by Webrageous Studios on How to Keep Customers on your Pay Per Click Conversion Path.

Think of the path to pay per click conversions like a trail that leads your customers home. If you leave a trail of breadcrumbs like in Hansel and Gretel, chances are birds are going to eat your trail and your customers will get lost along the conversion path.

Make your pay per click conversion trail obvious! Big red flags that point your customers in the right direction are going to avoid having your customers lose their way, get scared and turn back, or get bored of looking for the signs and leave the conversion path altogether.

Pay Per Click Conversion TrailSo how do you lay out a trail that is going to keep customers on the path to making a Pay Per Click Conversion?

When laying out a pay per click conversion trail, it is important to think about what your customers want to see next. On every page, you want to make sure the customer has something interesting to look at and that the next step in the conversion process is very clear. Make it very obvious what they need to do next.

By simply providing a place for them to go next you will have created a pay per click conversion trail for your customers to follow that ensures they don’t get lost.

Also, do not disappoint your visitors. Make very sure that the promise you have made them if they click on a link leads them to that page. When people click on a pay per click advertisement about a product then they should expect to see that product on the next page. (more…)

Links Must Be User-Friendly

It is becoming even more difficult to find basic contact information on websites these days. At times it appears that inconveniencing the online customer is actually fashionable and this is of course only going to alienate your clients unnecessarily.

It seems ridiculous that when someone clicks on a link which they expect to take them to a simple page with clear contact details on it that they get sent somewhere else first in order to fill in a form or sign up for something for free but that you still don’t want. If you want to increase conversions your website links and access to contact details must be user-friendly.

No matter how good your pay per click manager is and no matter how well your pay per click campaign is doing, your business could be attracting more conversions if you paid more attention to your links and to your website’s usability and navigation.

This is primarily important in order to improve pay per click results, of course, but it is also essential in order to strengthen your online presence as a whole, specifically through organic search. (more…)

Poor Conversion Optimization: Don’t Blame the Web Designer

To begin with, any Web Designer working on any website cannot be expected to know about how to design a website for conversion optimization purposes.

Why not?

Because conversion optimization is an entire science in itself. It doesn’t even feature as a topic on any web design course that a Web Designer may haven taken. Webrageous Studios recognizes this fact and therefore, when working with the Web Designers who are contributing to the websites of those US law firms who offer drug liability legal support, Webrageous aims to give training and support to those designers instead of throwing blame their way when campaigns show poor conversion results.

What Should a Website Designer Know About Conversion Rate Optimization?
When working on the drug liability marketing campaigns of its US law firm clients, Webrageous Studios ensures that the Website Designer is aware of the following: (more…)

4 EASY Ways to get Real and Effective Conversion Advice

conversion adviceIt is really important to analyze and increase the amount of conversions your PPC Campaign achieves, for obvious reasons. Because of this, Webrageous Studios would like to outline a number of ways by which your website can be optimized to force those interested internet users to finish the process and convert each and every time. This is definitely one set of conversion advice that will take your campaign far and pull you closer to meeting and exceeding your targets and goals.
 
The great thing about the important points in the conversion advice that follows is that they have one thing in common.
 
Every conversion advice that Webrageous shares on this post on conversion optimization today is as easy as pie. Yes, conversion does not have to be that much complicated, after all. Each of these ideas can be implemented or explored without a smidgen of difficulty and can make conversion success that much more probable.

Conversion Advice: 4 Areas of Focus

As with all PPC advice, sub-headings make the digestion of the information a lot easier too and therefore the ideas on conversion optimization below are outlined in four clear topic areas. They are:

  1. Transparency and Affability
  2. Ninjabutton
  3. Family and Friends
  4. Site Reviews

Each area of the conversion optimization advice above is explained in detail on the Webrageous Studios website. Having a clearer understanding of each of them can help you inch closer to your goals, and will make you realize how Webrageous manages to have a huge success rate across the different campaigns that we handle. This makes this conversion advice all the more real and reliable.
 
So remember, each of these ideas is incredibly easy to implement and either very cheap to do or entirely free. So there’s no reason for you to delay taking this conversion advice right at this very instant. Enjoy!
 

How to Improve Your Conversion Rate

“How do I improve my conversion rate?” is a question asked by PPC Advertisers all the time.

It is true that conversion rates can be improved greatly by concentrating on landing pages.. Landing pages in PPC campaigns are excellent places in which to begin placing more time and effort because the better the landing page, the more likely the internet user is to convert.

Poor landing pages exhibit characteristics including the following: (more…)

Error Message Conversions: How to Make It Happen

One of the main problems with the Internet is that it cannot be relied upon to work every time. Anything technological always runs the risk of breaking down or malfunctioning and websites are no exception. This is where the need for error message conversions come in.

Making Error Message Conversions Happen

It is undoubtedly important to learn how to make error message conversions happen. It is important that when a possible converter clicks on your Google advertisement and then arrives on the designated landing page, you (the PPC Advertiser) are already prepared for the possibility of an error occurring and have devised ways to achieve error message conversions despite the problem.

We´ve all been there, as common internet users, many a time. You click on a link, the page begins to load, all is looking good and then you are presented with a small box which tells you that an error has occurred. At this point you are perhaps frustrated, but are definitely not quite sure what you are going to do next. You were intending to actually buy the product you were searching for. You had already researched a lot and today was going to be the day when you were going to close the deal.

And now an error has occurred.

So what do you do?

Is there an option to continue in some other way?

Or will you have to start all over again with another website?

The key here for the website owner or PPC Advertiser is to turn this negative moment into a positive one. Errors should not be seen as the end of the road; they should not be looked at hopelessly. They should be treated in such a way as to encourage error message conversions regardless of the technological hiccup that has presented itself.

The question is…

How do you make that error message conversion happen?
Follow this link to an article full of tips on the subject available to read on the Webrageous Studios Website.

Conversions: Understanding What They Really Are About

Conversion is THE word in PPC advertising. It is, quite simply, the bread and butter of PPC Management and if you still don´t know what it means, read on!

A conversion is the way in which any PPC advertising campaign is judged and measured. Without conversions, money is being wasted. Without conversions, nobody is buying your product or wanting to use your service. Without conversions, you need to find yourself a PPC Account Manager fast (why not start by contacting us at Webrageous Studios?) because everything that you are trying to do in terms of advertising is a pointless use of your time.

Understanding Conversions

Webrageous Studios knows that many of you reading this post know what a conversion is. “How basic!” you are probably saying to yourselves. But there are some people out there who are new to PPC advertising and won´t know what conversions are. Tragic but true, and therefore, we feel it is our duty to send immediate aid to these PPC hopefuls without delay.

In a nutshell, a conversion happens when someone clicks on your advert and follows through with the purchase of an item you are selling, fills out the contact form that you want them to fill out, or signs up to receive that newsletter that you want them to receive. Basically, conversions happen when a potential internet browser is attracted by your ad to such a degree that they “convert.”

Stayed tuned to this blog for more basic step-by-step PPC information and advice for beginner PPC advertisers. Webrageous is here to help everyone, regardless of your current PPC knowledge.