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6 Tips for Improving Call Rates for Google AdWords

Getting potential customers to reach out to your company with a phone call can be a critical step in the sales process. If you’re running call-only ad campaigns or want to boost the number of call conversions you get from your existing PPC campaigns,...

5 Metrics You Should Always Monitor in AdWords

If you’re already running AdWords campaigns, you know that Google makes a huge amount of data accessible to you surrounding the performance of your campaigns. While it can feel overwhelming to wade through a dashboard full of numbers and metrics without purpose,...

How to Track Call Conversions from Websites with AdWords

For many businesses, PPC campaigns are designed to drive not just web traffic, but generate calls. Seventy percent of mobile browsers have called a business directly from an ad. When done correctly, taking advantage of this high-converting market segment can have...

How to Create Lead Conversions

Inbound marketing is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully use it to their advantage. The most essential element of the inbound marketing toolkit is the lead conversion process. The conversion...

Updating the All or Nothing Approach to Conversion Analysis

What do online advertisers want more than anything else? Lots of conversions. When we get conversions, we pat ourselves on the back and add them to the success pile so that we can keep count.   As our successful conversion number rises, we feel happier, but...

How to get Customers on the Pay Per Click Conversion Trail

Think of the path to pay per click conversions like a trail that leads your customers home. If you leave a trail of breadcrumbs like in Hansel and Gretel, chances are birds are going to eat your trail and your customers will get lost along the conversion path. Make...