Top 5 PPC Management Sales Scams

ppc management sales scams

Managing PPC campaigns that are budget-friendly and high-converting can be a challenging endeavor. This is especially true for business and individuals who don’t have a PPC advertising background or a dedicated marketing team. For many small businesses looking to take advantage of the benefits that PPC campaigns can bring, opting to work with a PPC management firm is an effective way to harness the power of PPC advertising without having to take the reigns for themselves.

However, choosing the wrong PPC management company won’t just leave you at square one — it can actually harm your business’ reputation and cost you hundreds or even thousands of dollars in wasted advertising spend. Want to make sure your PPC manager is the real deal? Here are the top five PPC management sales scams to watch out for to make sure that your campaigns are in the hands of experts, not scammers.

1.They Guarantee You #1 Placement

By now you probably know that the first ad position generally has a much higher CTR than subsequent positions, so that top spot can seem like a great target for your campaigns. Some PPC managers will promise their clients nothing but #1 ad placement. However, a company who claims they’ll keep your ads on top is likely trying to scam you. While getting top ad placement can seem like a great idea, sometimes it can cost more than it’s worth to maintain. A good PPC manager will encourage clients to adopt a solid PPC strategy that leverages lower positions (as well as #1!) to garner solid results — without costing a fortune.

Additionally, great PPC managers know that CTR isn’t the only metric that matters to your campaigns. Look for PPC companies who will work with you to set realistic goals that will make a positive impact on your business, including conversion rate and cost per conversion. When a PPC manager understands your business goals, they’ll be able to craft campaigns that get you there.

2. They Don’t Keep You in the Loop

If you ask a PPC manager exactly what they’re doing to deliver the best possible results for your campaigns, they should give you a concrete (and detailed) answer. They will be able to explain why they’re allocating your ad spend the way they are, and how they developed your campaign strategy. And they should never keep your campaign status and performance a secret. PPC “experts” who keep their clients in the dark about how their campaigns are performing often aren’t experts at all.

Another important quality to look for in a good PPC campaign manager is a collaborative attitude. A good company will ask you for input on the keywords ideas. You’re the expert in your own industry, and PPC experts know that insider knowledge is critical for successful campaigns. If your PPC manager doesn’t seem interested in both keeping you informed and keeping you involved in your own PPC campaigns, you probably aren’t going to get great results from them.

3.    They Don’t Talk about PPC Campaign Goals and ROI

A well-planned PPC campaign should have concrete goals from the start. But just as scammers often promise too-good-to-be-true ad placement, they also tend to avoid setting realistic campaign goals because they know they won’t be able to deliver. A good PPC company will always ask you about your advertising goals. If a PPC manager is chomping at the bit to get your campaigns up and running without discussing your short and long-term goals, they might not have your best interests in mind.

Another telltale sign of a PPC scammer is a failure to focus on budget. PPC experts know that advertising budgets can vary greatly from one client to the next. They also know that a successful PPC campaign doesn’t have to be an outrageously expensive one. PPC companies should be willing to work with their clients to set realistic budgeting goals to ensure that their campaigns yield the best ROI possible, without breaking the bank. PPC managers who don’t ask you about your budget up front might be trying to scam you.

4.   They Don’t Give Suggestions to Improve Landing Pages

Experts know that PPC campaigns don’t exist in a vacuum of bids and keywords; successful PPC campaigns depend on considering every step in a prospective customer’s journey towards conversion. A good PPC company will always suggest some improvements to your campaigns beyond your keyword strategy. They’ll look at your landing pages and your ad copy, and give suggestions on how to improve those assets. PPC experts often have a wealth of advertising experience to draw from for every aspect of a digital ad campaign. If your PPC company is not open to advising you on how to improve your prospects’ experience from start to finish, they might not be the experts they claim to be.

PPC managers should be able to see the big picture of your business and your advertising goals to help you make the best decisions possible. Don’t let PPC scammers convince you that fiddling with your bidding strategy and suggesting a few fresh keywords is enough to revamp your PPC campaigns. A good PPC manager will bring a holistic, strategic mentality to your campaigns to help give your advertising strategy an all-over facelift.

5.  They Don’t Share Past Successes with You

Scammers lie about who their clients are. They will proudly name big companies like Nokia, Nike, Disney and an array of Fortune 500 companies, but if you ask them to put you in touch with satisfied customers, they’ll always come up dry. Good PPC managers are proud of the work they do, and maintain a degree of honesty and professionalism so that even former clients should be happy to provide positive feedback on their work.

A PPC manager might not be able to hand out every client’s contact information to anyone who requests it, but they should be able to offer concrete case studies and customer stories that illustrate how they approach building and maintaining PPC campaigns. It shouldn’t be challenging for a high-quality PPC manager to provide proof of successful campaigns they’ve worked on in the past.

Getting the Real PPC Deal with Webrageous

At Webrageous, we strive to provide the best possible PPC campaign results to all our clients, whether they’re new to PPC or more experienced advertisers looking to take their campaigns to the next level. We work with our clients to create customized PPC campaigns that help them achieve their unique business goals more effectively. Contact Webrageous today for a PPC consultation and we’ll walk you through our PPC management process from end to end.

Conversion Optimizer: Weighing the Pros and Cons

pros-and-cons-conversion-optimizer

 

With all the data you can track with Google AdWords, it can be easy to get sidetracked by relatively short-term metrics, such as CPC and CTR. But for most businesses, the ultimate goal of PPC campaigns is leveraging that data to give your ads a high conversion rate. Google’s Conversion Optimizer feature is designed to help advertisers hone in on the metrics that matter in order to optimize the conversion rates of their campaigns, and it can be a very effective tool for improving the performance of your PPC campaigns.

But the Conversion Optimizer isn’t a one-size-fits-all solution that will make all your lead flow woes disappear overnight. Before you put all your faith in this powerful feature, it’s important to weigh the strengths and weaknesses of Conversion Optimizer. Here are some of the pros and cons of using Conversion Optimizer to help you decide what role it might play in your PPC campaigns.

Pros of Conversion Optimizer

Focus on Getting New Business

Google AdWords gives advertisers the option to track two kinds of conversions: conversions, which are simply the total number of conversions for the campaign, and converted clicks, which are unique clicks that lead to a conversion within a 30-day period. Being able to track and optimize for the latter can be a very effective campaign optimization technique. By using the Conversion Optimizer feature to focus on increasing “converted clicks,” advertisers can increase the flow of new prospects and leads coming into their funnel. This is especially important for companies where a steady flow of new business is important, such as in the legal industry.

Optimize Budget for Conversions

For advertisers with a limited budget, Conversion Optimizer can be an effective tool for getting the most conversions for your ad spend. The tool allows you to set either a maximum or target CPA (cost per acquisition), ensuring that your lead flow goals and your budget are well-aligned. Compared to manual bid management techniques, Conversion Optimizer can yield much more cost-effective results for your campaigns, without the extensive time commitment to making manual bid adjustments.

“Smart Management” Without the Expertise

The upside of Conversion Optimizer can be boiled down to a simple benefit: it helps advertisers with limited experience or knowledge of PPC improve their campaigns more effectively. Poorly run campaigns can waste advertising dollars and other resources. Conversion Optimizer provides a relatively easy way to capture more leads and waste less of your budget. Additionally, Conversion Optimizer is a free tool, making it a much more budget-friendly alternative to bid management and PPC management services. However, don’t be fooled into thinking that Conversion Optimizer completely replaces the knowledge of a true PPC expert. There’s no substitute for experience.

Cons of Conversion Optimizer

Less Control Over Campaigns

By its nature, Conversion Optimizer gives you less granular control over your bidding strategy. When you use the tool, you’ll only be able to make bids at the ad group level. Because the feature optimizes your bids automatically, you won’t be able to make keyword level adjustments to your bidding strategy. While this isn’t always a problem, it can spell disaster if your ad groups aren’t well organized.

You’ll also have less transparency into why decisions are being made. Conversion Optimizer makes decisions based on a complex algorithm and doesn’t provide an explanation for why it makes changes when it does. Ultimately, using Conversion Optimizer requires advertisers to have complete trust in Google’s management of their campaigns.  

Your Conversion Rate Must Already Be High

Another downside of Conversion Optimizer is that your campaigns already need to be high-performing to use your existing campaigns as a baseline for performance, so you must already be receiving conversions from your campaign for Conversion Optimizer to work. Google recommends at least 15 conversions in the last 30 days to give Conversion Optimizer enough data to work effectively.

Unfortunately, this means that for campaigns with very low existing conversion rates, Conversion Optimizer may not be a viable option until you’ve already invested time and resources in manually improving your conversion rate. Conversion Optimizer won’t magically fix a bad AdWords campaign. If you do plan to use it, try to use it to improve campaigns that are already doing fairly well, but could do better with a little extra push.

Automated Bid Management Won’t Give Innovative Results

One quirk of automated management tools is that they tend to give relatively predictable results. If you use Conversion Optimizer to run your campaigns, AdWords will focus on keywords that seem like a sure thing to make sure that you hit your conversion goals.  While this can be a good thing — taking advantage of “low-hanging fruit” is always a solid strategy — it probably won’t give you any interesting insights into how to manage your campaigns. Once again, it’s important to remember that while Conversion Optimizer is a powerful tool, but when it comes to creative problem solving, it can’t beat a human bid manager.

Optimizing Ad Results with Webrageous

Conversion Optimizer can be a highly effective tool for advertisers who are looking to get better results from lackluster campaigns. But the bottom line is that the performance of any automated PPC tool will only be as good as the work you put into it. In many cases, a combination of sophisticated tools like Conversion Optimizer and a solid foundation of PPC knowledge will be the best way to ensure that you get the best possible results from your campaigns.

The nuances of how AdWords functions, and best practices for running high-converting PPC campaigns, change constantly. Busy advertisers often don’t have time to run their campaigns themselves often turn to automation tools to help them manage their campaigns more effectively. Webrageous’ team of PPC experts can guide your digital advertising strategy and help you transform your campaigns into high-converting lead sources. Contact us today to learn how Webrageous can boost your PPC conversions and help you develop a more competitive bidding strategy.

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The Google AdWords Campaign Management Advantage

If you had an old relic, an antique worth a lot of money, you would do anything you could to keep it in mint condition, right? Well, the same thing applies with Google AdWords. Google AdWords campaign management, that is, good Google AdWords campaign management, aims to keep your Google AdWords campaigns in mint condition.
 
Google AdWords Campaign ManagementThat is why, just like when you seek the right expert to clean and polish your antiques, you must also find the right kind of Google AdWords management. This is important as management by people who don’t know what they’re doing or who don’t have adequate experience or qualifications risk damaging your Google AdWords campaigns and losing you a lot of money, just like a mistreated antique could render it worthless.

The Advantage of Using Google AdWords Campaign Management

Any of this could happen in as short a time period as a day so it is very important to find the best Google AdWords campaign management with years of experience handling AdWords campaigns and up-to-date Google AdWords qualifications.
 
Here are a few more reasons why you should be seeking the top Google AdWords management in the market:
 

Think of Google AdWords as a prized artifact that everyone is bidding on.

 
Google continues to be the most widely accessed Internet search engine in the world, with hundreds of millions of people searching online for any number of things on Google every day. With the huge number of people accessing the popular search engine, it is only logical that Google AdWords is the biggest paid search marketing tool.
 
With this in mind, it also makes sense that Google AdWords is going to be very competitive. In order to get a spot on the top of the list you will need a Google AdWords management expert to handle exactly how you handle your bidding campaign as well as market what it is that you are selling. When it comes to any aspect of Google AdWords, the experts in Google AdWords management will have it covered.
 

Google AdWords campaign management will keep your relics well-maintained without costing you an arm and a leg.

 
The best Google AdWords management experts know how to keep your Google AdWords campaigns performing without charging you extra for it. In fact, they should be able to save you money, potentially a lot of money. Any great Google AdWords management company should have the experience to be able to stay within your budget and still see results.
 
By using a series of techniques to make the best of Google AdWords accounts, your manager should be able to keep your campaigns in great shape without you having to put in extra money. In the long run, Google AdWords campaign management not only increases the value of your campaigns, it also costs you less in the long run. Therefore, when it comes to Google AdWords it is always better to outsource. It is then just a matter of finding the best Google AdWords management company to meet your online advertising needs.
 

Google AdWords management will keep you in the bidding war.

 
It shouldn’t matter how small or large your company is when it comes to Google AdWords. Anyone can make Google AdWords work with the right management. So if you are in a position where you are being outbid by larger companies then it is time to outsource Google AdWords management to an expert. Google AdWords was designed as a way of making Google accessible to all advertisers so achieving excellent results through your campaigns is achievable.
 
With Google AdWords management, the keyword bidding war should no longer be a concern as good management should work on a number of things across your campaigns so that your quality score is greatly improved. This could range from optimizing your advertisement text and making sure your advertisements are relevant to your landing pages to improving links and optimizing websites. Google AdWords ranks advertisements based on their quality score so this is an important point.
 

The best Google AdWords management will see your campaigns outperforming the rest.

 
With the right Google AdWords campaign management, you can sit back and watch as your campaigns achieve the success they deserve. Google AdWords managers use a number of techniques to optimize your campaigns and ensure they aren’t performing poorly while also focusing those campaigns on those people who you are aiming your product or service at.
 
That is the beauty of Google AdWords, you can target people who are directly seeking what you are offering and therefore are much more likely to make a conversion. Google AdWords campaign management works towards getting your advertisements into a spot where they will be seen, while also encouraging searchers to click on your advertisement and make a conversion while they’re there, whether that’s signing up for a newsletter or making a purchase.
 

Join the hunt for priceless valuables.

 
Google AdWords campaign management turns your old and dusty furniture into priceless valuables, metaphorically speaking. Poorly performing campaigns can be turned into online super sellers with the right help. It is simply a matter of finding the best Google AdWords campaign management out there.
 
We offer that at pay per click management firm Webrageous, a specialist in Google AdWords campaign management.
 
For more information on just how we can turn your campaigns around and make them into top sellers, feel free to give us a call at any time. We can also provide you with a free quote and a time to talk to one of our specialist Google AdWords managers.
 
Alternatively, you can read this article about the great success Webrageous has had in Google AdWords campaign management for our clients.
 

PPC Management from Webrageous is all about Experience and Success

When looking for a PPC Management Company that can deliver the kind of experience and success via online marketing tactics that you are hoping for, you will not need to look any further than the services offered by Webrageous.

Our PPC Management Company is highly experienced, Google AdWords Certified and we have over 10 years worth of successful PPC Management to lay claim to.

At present, there are a number of different PPC Management Offers for interested advertisers to take advantage of, including a 60 day trial plan which enables you to try out our services for two months without paying a set-up fee or tying yourself into a contract of any kind.

However, in general, there are offers, programs and PPC Management Plans that you can take advantage of on a regular basis. The best thing to do is to consult one of our PPC Managers directly to find out what we are able to provide when you are in the process of searching for a PPC Management Provider like Webrageous.

What’s more, our PPC Management team is dedicated to remaining on top of the latest moves and trends in the PPC Management world, as we are fully aware of the extensive changes that occur on a regular basis within this industry and the importance that exists in keeping up-to-date with all developments as and when they happen. (more…)

What Sets PPC Pros Apart?

A successful Pay Per Click (PPC) campaign can be a cost-effective way to connect directly with your company’s target audience.  PPC campaigns are easy to measure and track, providing opportunities for analysis and adaptation that simply aren’t available for many other forms of advertising.
 
Hiring an effective PPC manager is the key to running a profitable campaign. However, it’s possible that some PPC managers are trying to fake competency. Dan Slagen writes for HubSpot, “Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account.” In light of these challenges, here are some tips on what to look for in a PPC pro.
 

Perseverance

It’s one thing for a PPC manager to know how to manage an ad word campaign, but it’s quite another thing to be passionate about it in order to persevere when the work becomes frustrating, dull, or monotonous. (more…)