I’m sure you’ve heard the phrase, “Don’t put all your eggs in one basket”, and when it comes to online business and marketing, the sentiment couldn’t be truer.
Whatever kind of business you have online, one thing is certain. You need traffic! Without visitors to your website you won’t make any sales regardless of what product or service you provide.
So how does the need to blend PPC and SEO come into this?
As a refresher for those who may be new to the Internet, the two most common ways of bringing traffic to your websites are PPC and SEO. PPC stands for pay per click advertising, and SEO stands for search engine optimization. Understanding how both works is the key to knowing how to blend PPC and SEO.
PPC is a form of paid advertising. Businesses pay the advertising platform a fee each time a customer clicks on their advertisement. A business can choose where their advert appears by bidding on different search terms. Each time someone types in that term into the search engine, the adverts paying the most will appear in the listings.
SEO relies more on organic search results. A business will optimize their website for certain search terms, and the search engines will then deliver what it deems to be the most relevant results to a user when they go searching for the said term. The sites that appear in the top 10 search results of a term will get the lion’s share of the traffic.
There are pros and cons for both types of advertising but one thing is for certain. You need to blend PPC and SEO if you want long term business success.
Relying on either one of these traffic sources can spell trouble for your business. If you rely solely on SEO for example, and all of your traffic comes from the search engines, then you are very exposed. What happens if they suddenly change their algorithms (as they often do) and suddenly all your page one listings disappear overnight? Guess what’s gonna happen to your traffic? It’s going to disappear too.
If you base all your advertising methods on PPC traffic alone, you could end up getting priced out of business, unless you have a huge marketing budget. As search terms become more popular, the cost of appearing high on the search engines shoots up too.
It’s not unusual to see a search term go from costing $1 per click to almost $6 a click in the space of a few weeks depending on the niche. Unless you have the money to compete, you’re going to get swallowed up.
The simplest solution is to use both methods of advertising. Blend PPC and SEO together and experience the best of both worlds. Because SEO takes a period of time to start working for you, it should be classed as a source of long term traffic. You need to invest time and effort generating content that will attract the search engines, and prompt them to rank you highly in their listings.
The focus of your attention here should be providing useful content that can be used and implemented by your readers. It’s becoming more important than ever to create content that provides real value to people as the search engines are cracking down on people that put up trash simply to gain rankings.
PPC traffic, on the other hand, is much faster. You can set up an ad campaign now and start seeing results straight away. It can be a very useful medium to test out different forms of advertising and marketing messages, and can form the basis of your SEO marketing when positive results are spotted.
The key here is balance. Long term success online requires a business to attract a wide range of traffic from multiple sources. Sticking to one and one alone is a recipe for disaster. Blend PPC and SEO now and see the difference.
This post is written by Lior Levine, a marketing consultant who works for a web hosting company that lists the top 10 website hosting companies available online.
When people are searching for a cosmetic surgeon, many of them choose to go online. However the amount of information available online about cosmetic surgery is incredibly extensive.
So how is your cosmetic surgeon business supposed to stick out from the rest of the cosmetic surgeons marketing their services online?
Pay per click management firm Webrageous can help with that through a successful cosmetic surgeon online marketing campaign. Online marketing is a great way of allowing potential clients to search for a cosmetic surgeon that best meets their needs.
Pay per click marketing goes one step further. Through pay per click marketing, cosmetic surgeons can target people who are specifically searching for their services. Through targeted keyword campaigns, optimized advertisements and landing pages you have a better chance of having your advertisements shown to people who are seeking what your cosmetic surgeon business offers. This is the power that goes with cosmetic surgeon online marketing.
From there, you can run different campaigns that target specific clients seeking specific surgeries. Cosmetic surgery covers a range of services, including those relating to an accident or those designed for aesthetic reasons. So it is crucial that every cosmetic surgeon’s campaign is distinct depending on who they are targeting. There is no point, for example, in cosmetic surgeon online marketing to target patients who require cosmetic surgery after an accident to a landing page that discusses face lifts. That will be a big turn off for those potential clients.
Pay per click marketing can be quite complex at the best of times. However, with expert help, it can be very successful, particularly for cosmetic surgeons.
Webrageous provides pay per click marketing services specifically for cosmetic surgeons. You can walk through all the requirements of your cosmetic surgeon online marketing campaign with one of our pay per click marketing managers so that it meets your cosmetic surgeon practice’s specific needs.
Here is a look at how Webrageous provides pay per click marketing services that are particularly helpful to the needs of cosmetic surgeons:
We are experts in specialized pay per click marketing campaigns.
Webrageous has extensive experience in its 10 years in the business of managing specialized pay per click marketing campaigns. We are the experts in designing campaigns for specialized businesses, such as cosmetic surgeons. We understand that every business has specific marketing needs and that cosmetic surgeon online marketing campaigns need to be managed distinctly.
We have a phone call tracking service.
Webrageous offers cosmetic surgeons a pay per click call tracking service. This is designed to help those businesses where people are more likely to phone the business rather than make an online conversion, such as with cosmetic surgeons. There are few potential cosmetic surgery clients who are going to sign up for a surgery online. It is an important procedure and they want to speak to someone in person. Our call tracking feature offers this. It is able to monitor the success of the cosmetic surgeon online marketing campaigns where there is a tendency to receive a lot of offline conversions.
Webrageous has special access to online marketing tools.
Thanks to its flawless reputation in the pay per click marketing industry, Webrageous is often given special access to the latest pay per click marketing tools. These tools are of great benefit to specialized industries such as cosmetic surgery. For example, Webrageous is often invited to test out the latest Google AdWords online marketing tools before they come on the market. All of our marketing managers are qualified in Google AdWords and the Microsoft adExcellence program and know everything there is to know about the tools available through these programs for our cosmetic surgeon clients’ pay per click marketing campaigns.
Webrageous’ pay per click managers design campaigns to your needs.
As we are aware that the needs of cosmetic surgeons may be very specific and could be very complex we make sure their pay per click marketing campaigns are designed specifically to their needs. Things like age, gender and geographical location targeting can be important. Keywords and advertisement text are also crucial for any cosmetic surgeon online marketing campaign so we go through this with you and provide advice. We also make sure we stick to your budget, whatever that is. This will be used to determine specific keyword bids, which we will also discuss with you. We always provide advice on these specific aspects of a pay per click marketing campaign so it is often just a case of agreeing.
Our pay per click managers will also discuss with you in detail what you are hoping to gain from your cosmetic surgeon online marketing. From here, we will be able to determine what type of conversions you are seeking in order to better focus your cosmetic surgeon online marketing campaign.
There is not much more we can say to convince you that pay per click marketing really is the best way to go for cosmetic surgeons. And Webrageous offers expert help that continues to provide excellent returns to its clients – both cosmetic surgeons and the like.
So whatever your cosmetic surgeon online marketing needs may be, consider Webrageous to run your pay per click marketing campaigns. We have keyword lists and advertisements already created for specific procedures such as breast enhancements, butt lifts, face lifts and liposuction. If you are going to outsource pay per click marketing, then you may as well enlist the help of the experts.
For more information on Webrageous and the specialized pay per click cosmetic surgeon online marketing services that we provide, contact us today.
Help! How do I get out of the unsuccessful, bad online advertising pit that I am in?
We hear you screaming. All of you out there, suffering from the pains of unsuccessful online advertising, bad online advertising, terrible online advertising, online advertising that even makes your competitors want to cry and write you a note full of condolences for your sad situation.
Good news! Webrageous has the answers to your bad online advertising problems and they are EASY to fix.
Bad online advertising management usually results in a lack of traffic. So, what are you doing wrong?
Maybe you’re selecting your keywords poorly. Bad online advertising always occurs when keywords are selected without research and know-how.
What to do? Contact an online advertising expert and get some advice. Learn from the specialists and find the root cause of your bad online advertising techniques in record time so that you can put your disastrous online advertising efforts behind you.
Unsuccessful online advertising management also results in a poor conversion rate, or worse, no conversions at all. How can you turn your bad online advertising into effective online advertising?
Improve the design and usability of your landing pages. If an internet user gets to your landing page and then makes a swift exit, the problem with your bad online advertising lies with your landing pages.
Contact Webrageous Studios, expert in the management of pay per click advertising, as we will be able to prevent you from continuing down this road of unsuccessful online advertising immediately. We have experience and qualifications in web design as well as Google AdWords advertising, which makes us doubly useful to you if your bad online advertising is a result of poor landing page optimization.
Spending so much on your bad online advertising? Sucks, doesn’t it?
Then stop! Stop today, right now, immediately. Contact Webrageous Studios and let us take a look at your bidding and budget management. Perhaps your unsuccessful online advertising is a direct result of the way in which you spend and distribute your advertising budget.
Many people think that if their online advertising is bad, they need to invest more money into it. This makes NO sense whatsoever. If you’re spending money already and not getting any of that money back through sales and advertising success, don’t put more money into it and, effectively, down the bad online advertising drain.
Contact Webrageous Studios and let us show you HOW to better manage your budget and bid better on your keywords to ensure that your bad online advertising disaster turns beautifully into the most successful online advertising campaign your have ever had the pleasure of being in charge of.
What’s the worst online advertising error you could now commit?
Not contacting Webrageous Studios, that’s what.
Make the best online advertising decision you have ever made right now. Call us. Your advertising future is fruitful with Webrageous.
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