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Online Marketing for Divorce Lawyers Needs to be Delicate

August 19th, 2011

Going through a divorce can be a harrowing experience. Divorce clients might be dealing with child custody issues, fighting over property or assets, and dealing with the emotional stress of losing a partner.

That is why the needs of divorce lawyers choosing to market their services online are very different from other businesses.

The online marketing campaigns of divorce lawyers need to display their services in an interesting way but take into account the sensitivities of the clients’ situations. The advertisements need to be professional and landing pages can’t be tacky. The client needs to know that they’ll be able to have a professional relationship with their divorce lawyer potentially over a long period of time.

That is why you want to hire an expert in online marketing who can deal with the sensitivities specific to the clients of divorce lawyers. Read the rest of this entry »

In Search of a Pay Per Click Manager

August 18th, 2011

Searching for a good pay per click manager can sometimes feel like going on an archaeology expedition.

Wading through the masses of pay per click advice and information online can feel like hunting through the desert in search of long lost artifacts.
 
When pay per click is involved, everyone wants to give their tips on the best tools to use, why search engine optimization is better, or not better, and how to go about it. Sometimes it is hard to tell which of this advice is sponsored and which is not.
 
So if you are looking for a pay per click manager who improves your advertising campaigns, how do you know where to search and who to choose? Read the rest of this entry »

Success through Attorney Pay Per Click Management

August 17th, 2011

Attorneys need advertising in order to find clients just as much as the next business. But for the average US attorney, having an in-house advertising expert is a luxury that most can’t afford. So exactly how are you supposed to find time to manage your firm’s advertising needs?
 

The answer is through outsourcing your pay per click advertising needs to the experts in attorney pay per click management.

 
This not only gives attorneys more time to focus on their job but it increases the chances of success for their advertising.
 
As any attorney will know, time is very precious. But then so is finding clients. Outsourcing pay per click management offers attorneys a way to get on with the day to day running of their law firm while pay per click management experts help them find clients.
 
But if you are an attorney and are looking for a pay per click management firm, it is important not to go with just any pay per click management expert. You want to find one that has proven success in managing pay per click campaigns for attorneys. Read the rest of this entry »

Plastic Surgeons Should Market Online

August 16th, 2011

One of the best forms of marketing for plastic surgeons is online.

Why? Because when it comes to plastic surgery, a lot of people feel much more comfortable doing their research in the privacy of their own homes.
 
Marketing online in an effective way allows people to search for a plastic surgeon who best meets the criteria they are seeking. If you follow up a successful marketing campaign with an informative and professional landing page and website, your plastic surgeon business will be bringing in new patients in no time.
 
So what is the best form of online marketing for businesses such as plastic surgeons? Pay per click marketing allows plastic surgeons to have the best chance of reaching potential clients. Through targeted keyword campaigns, pay per click can search the market for the clients your plastic surgeon business is seeking. Read the rest of this entry »

Pay Per Click Advertising Hot Out of the Oven

August 15th, 2011

Pay per click advertising is so hot right now – kind of like a batch of cookies that has just been taken out of the oven. They smell so good that everyone wants to eat them right away. But if they do, they risk burning their fingers.
 

Pay per click advertising is just like this batch of hot cookies – jump in too quick and you risk burning your pay per click campaigns.

 
If you are a pay per click advertiser or thinking about becoming one, you want to make sure that you know everything there is about managing a pay per click campaign before you rush in.
 
It’s true that pay per click advertising – like a batch of cookies – will be a delicious addition to your company’s advertising strategy as long as the right ingredients are used and it is left to cool before taking the first bite at pay per click. Read the rest of this entry »

What is the Best Choice for Law Firm Online Marketing?

August 15th, 2011

If you are a U.S. law firm looking to improve your online marketing, what kind of approach should you take? What is going to give you the best results from your online marketing? What would be the most optimum choice of online marketing for you as a law firm in the U.S.?

The answer is Google AdWords online marketing.

The best choice of online marketing for all U.S. law firms, without a doubt, is Google AdWords and Webrageous is able to stand by this statement thanks to years of experience in managing Google AdWords online marketing campaigns for a number of U.S. law firms since Google AdWords first began.

Even though the law firm online marketing specialists who work for Webrageous have experience in website design, SEO and social network marketing via popular sites including LinkedIn, Twitter and Facebook, we know that Google AdWords remains to be the best choice for law firm online marketing without a doubt because we have the results from many years of experience to prove it.

First hand experience has revealed that Google AdWords is the most successful form of online marketing for U.S. law firms for the following basic reasons: Read the rest of this entry »

Why Choose Law Firm Online Marketing

August 12th, 2011

There are many ways a law firm can market their services. They could put an advertisement on television. They could send out emails and e-newsletters. They could rely on word of mouth. They could put up a billboard. They could shout from the top of their rooftop.

Each of these might have some degree of success. Shouting from the tops of buildings might at least land you a feature in the local newspaper about that nut on the rooftop.

But no form of marketing for law firms is more successful than online marketing.

The great thing about online marketing is that the techniques for marketing online are now so sophisticated that your law firm can choose to target as few or as many people as you want to in as large or as specific an area as you wish.

This is a particularly important marketing tool for law firms. Your law firm is likely to deal with a range of cases that involve people in one particular city or state or across the U.S. With online marketing your law firm can target people specifically within the geographical area that applies to that particular case. Read the rest of this entry »

The Importance of Natural Search Optimization on Google

August 11th, 2011

If you are looking to boost your natural search results on Google then there is one easy way to do that. Hire an experienced content writer.

Optimization is very important to the natural search results. You can’t expect to achieve top rankings on Google without doing the hard work. Hiring a content writer is a simple of way of achieving interesting, new and highly optimized content full of hyperlinks that appeal to Google.

Here’s how it works:

Google’s web crawlers routinely scan websites searching for the ones that best match users’ search queries and that are interesting and relevant to their search. They want up-to-date content and they want content that is interesting. That’s why natural search optimization for Google is incredibly important.

Web crawlers then copy the websites’ hyperlinks to visit later. Those sites that have been more recently updated and that have a lot of activity will be searched first by the web crawlers. That’s why it is important to keep the content on your website fresh and interesting so it will receive a lot of hits and eventually be linked to other sites. The better you achieve this type of natural search optimization, the more likely you are to be ranked higher on Google. Read the rest of this entry »

Start Remarketing on the Google Display Network

August 10th, 2011

Not everyone gets a second shot when they put their product or service out on the market and their advertising campaign fails to reach their potential clients. So if you were given a second shot, you’d jump at it, wouldn’t you?

 
The Google Display Network is a fantastic way of targeting your company’s advertisements to pages that are related to the product or service you’re offering.
 
But what happens if a potential customer clicks away from your site before properly taking it in or by accident? Remarketing is a great way to get a second chance at converting searchers into buyers.
 
By remarketing on the Google Display Network, you can target people who have clicked on your advertisement. Google places your advertisements throughout the Google Display Network as people continue to search. This increases the chance that someone will revisit your site and go from searcher to buyer. Read the rest of this entry »

Hire a Google AdWords Consultant and Get In First

August 9th, 2011

Google AdWords is so hot right now. Everybody wants a piece of the action. And with returns as good as they have been for advertisers, who wouldn’t?
 

Just as in demand are Google AdWords consultants – the good ones, anyway – who have been achieving low cost per clicks and high ROIs for their clients.


The thing with anything that is that hot, and that has no signs of slowing, is you need to jump on board before all the good ones are taken.
 
Here are a few reasons why you might want to grab a Google AdWords consultant before all the best ones are gone:
 

A Google AdWords consultant helps you join the race

Google AdWords and Pay Per Click advertising are a lot like a race. You really have to join in at the beginning if you want a chance at winning. So the first thing to do is to make that decision to get involved and join the Google AdWords race. Read the rest of this entry »