phone-ico Webrageous Studios, LLC BBB Business Review

Impression

When Google, or any other search engine that you are advertising through, places an advertisement on the SERP, it is what is known as an impression. PPC advertisers are not charged for impressions on the search network. They are only charged when an internet user clicks on that impression. However, a PPC advertiser can control when impressions of their advertisements will appear to better target their audience.