What is the Worst Error you can Make in PPC Advertising?

If you want to succeed in PPC advertising, there are a number of things that you can do.

PPC managers and independent advertisers spend lots of time working on their management approaches to PPC advertising campaigns in order to find the ultimate marketing strategy for their business online, but there is one thing that nobody should ever do unless looking to commit online advertising suicide.

The worst error that you can ever make when working on your PPC advertising campaign is…

…to change something in your campaign without having a desired goal in mind from making that change.

Why is this the worst error that anyone can ever make in PPC advertising?
Making changes to your PPC advertising campaign without having a goal in mind means that you do not know WHY you are making the change. (more…)