Enhanced Campaigns and Basic Content Network Campaigns Working Together?

Every single PPC campaign that is managed is different and it is important that all PPC Managers remember this fact in order to remain successful in what they do. The Content Network, despite popular and misinformed belief, is an excellent PPC forum for creating enhanced campaigns that really focus in on the target audience of a particular campaign.

When using the Content Network to run a PPC campaign there are three basic ways in which your advertisement can be triggered to appear on any website that is part of the Content Network. These three basic ways are as follows: (more…)