Did you read the heading of this post correctly?
Yes, you did.
Webrageous Studios is saying that sometimes there are reasons NOT to test your PPC Campaign.
At the risk of appearing a little bold, Webrageous Studios wants to highlight the fact that there are instances when PPC Managers should not be testing their PPC Campaigns for conversion improvements. There are moments and examples of PPC Campaigns that are simply not going to benefit from testing of any kind and therefore the time and energy put into these tests by the PPC Manager is simply put to waste.
But when exactly is it not a good idea to be testing a PPC Campaign?
There are a number of reasons that spring to mind, but the top three would have to be as follows: (more…)