It is very important to note the differences between fully qualified PPC Account Managers and PPC imposters who will charge you the same amount for their services without delivering even half of the expertise you deserve.
The problem is knowing who is the trustworthy, well-qualified PPC Account Manager and who the PPC imposter is. This is particularly difficult when you know little about the details of PPC Management and are specifically looking to hire an expert because of your lack of knowledge.
For this reason, Webrageous Studios has put together a short but thorough article that lists five of the main ways in which a PPC imposter can be identified and safely ignored. These five ways are as follows: (more…)