Having a niche when you start out in Pay Per Click is important in many cases.
Go too broad and you risk losing your potential customer base. It would be like a bakery selling meat products or a fruit and veggie store offering paper supplies. It’s confusing and is likely to turn off customers.
Yet we see it time and time again in Pay Per Click marketing. Someone comes up with a great idea for a new website or advertising campaign and rushes into it. They register the domain name and then set up a website without ever doing any research.
The first thing you need to do is work out exactly what your niche is. There are literally thousands of advertisers taking advantage of Pay Per Click marketing and you need to be prepared for the competition. (more…)