Having a niche when you start out in Pay Per Click is important in many cases.
Go too broad and you risk losing your potential customer base. It would be like a bakery selling meat products or a fruit and veggie store offering paper supplies. It’s confusing and is likely to turn off customers.
Yet we see it time and time again in Pay Per Click marketing. Someone comes up with a great idea for a new website or advertising campaign and rushes into it. They register the domain name and then set up a website without ever doing any research.
The first thing you need to do is work out exactly what your niche is. There are literally thousands of advertisers taking advantage of Pay Per Click marketing and you need to be prepared for the competition.
As tempting as it might be, just rushing into advertising your product or service is not wise. Maybe you’re worried that someone else will come up with the idea before you. Or perhaps you’re rushing to get in before a big holiday season.
But Pay Per Click marketing does not work that way. Research is very important. The nature of the game with Pay Per Click marketing is that you need to land on the first page of results, preferably rank high on the page, with an advertisement that appeals to customers, and keywords that are relevant to their search.
Without doing this research, the whole Pay Per Click marketing experience is pointless. That’s where carefully researching your niche is very important. Not only that but you need to find out exactly what works in your niche.
Once you have decided on a niche then focus all your efforts on targeting towards that niche. This is where a Pay Per Click management expert such as Webrageous comes in handy. Rather than you having to do all the research, we have the experience and knowledge of Pay Per Click marketing to be able to get your advertising campaigns working within your niche.
Whether you choose to go down the hard path yourself or hire an expert, the first thing you will need to do is have a look at just how many other advertisers are bidding on particular keywords in your niche. Even if you choose a niche that may seem very specific such as “pink baby plush hand towels” you might find that some of the big advertisers in your niche are also competing for that keyword.
Again, that’s where Webrageous can help. We can test different variations of keywords and advertisements to see how well they perform and instantly adjust them to meet your advertising needs. Pay Per Click marketing allows for very specific targeting options so this will also help weed out the competitors.
A Pay Per Click marketing expert can help target your keywords within your niche by day and time of day, age, location and even gender to specifically target the customers who are most likely to be seeking your product or service. Such knowledge of how to best target your campaigns is best left up to the experts.
And if you do decide to go with the experts in Pay Per Click marketing you will only have to watch as your keywords and advertisements start bringing in customers.
So think twice before rushing into an “unmissable advertising opportunity” and research your niche first. Pay Per Click marketing might just be too good to be true without the help of the experts in Pay Per Click.
If you want more information, have a read of this article on the pros and cons of choosing a Pay Per Click marketing niche.
And don’t forget to contact the experts in Pay Per Click marketing – Webrageous. We’ll get your campaigns performing and keywords converting in your niche in no time!