Being a top notch AdWords account manager is a hard job sometimes. It may not seem very stressful to people outside of the profession, but in reality it can get really, really stressful at times. Lots of people who have never worked in PPC Management make comments like, “Yeah, but you get to work at home. You get up when you want, you don’t have to leave the house if you don’t want to and you don’t have all those stresses of public transport to get to work every day.”
While all that may be true (for those that work at home anyway), the reality of a day in the life of a PPC account manager s just a little less rosy than the above picture would like to paint. For a start, working at home is not without its issues. It is very easy to go a little mad, living, working and sleeping in the same space day in, day out. It is also very difficult to maintain a real grip over when the working day begins and when it ends. Many account managers are till working away way into the night and then they roll over in the morning to hit the “on” button on the laptop that they left on the side of their pillow only a couple of hours beforehand.
Therefore, in celebration of the fact that most adwords account managers are, by default, slightly mad, the following little list hopes to reveal the true horror of a life in PPC Management. It is a list full of things that every Google Advertising Professional hopes will never happen to him / her, but that they worry about constantly. Hopefully the list will equally inform, amuse, lament and give cheers to all that it means to be a Google Advertising Professional who just can’t stop worrying… (more…)