“Art, Copy and Code” is Google’s new project which marries the classic storytelling rich in human insights with today’s highly technological digital advertising.
“Art, Copy and Code” benefits PPC advertisers in crucial ways. It can provide a higher visibility rate for PPC advertisements, drive large qualified traffic to a site, which thereby increases the site’s click-through-rate resulting in a higher Quality Score.
PPC is purely built on data, tools and software. With “Art, Copy and Code” PPC advertisers can utilize the intelligence of Google AdWords, and at the same time bank on what is real, what could touch the audience and what could really grab the audience.
Having both forms of advertising working together, Google provides an all new platform which PPC advertisers can utilize. (more…)
Chris Thunder is the founder of TenScores, a new pay per click management tool. It is a Google AdWords Quality Score Tracking Tool for your pay per click advertising campaigns. When used the right way, it will eventually help you get more out of your online advertising budget.
The new Google AdWords Quality Score Tracking Tool looks like it can become an absolute winner with pay per click advertisers who have campaigns with Google AdWords. It enables you to monitor that element which, until now, advertisers have not been able to monitor in any way.
The Google AdWords Quality Score Tracking Tool is already available to users, but is still in its early stages of development. Now that Chris Thunder knows that the tool is useful and in demand by many pay per click advertisers, he and his team have decided to continue working on developing further features that they want the tool to offer in order to make the lives of pay per click managers even easier. (more…)
Google recently announced that the new tool called “AdWords Campaign Experiments” (ACE) is now out of the beta testing stage. Seeing how a lot of other Google tools meant for PPC Management such as the Google Remarketing tool have also passed their stringent beta testing, it is not surprising that the Google AdWords ACE tool will be something that would contribute significantly to the industry.
The ACE tool from Google allows advertisers to execute faster and more accurate tests across their campaigns by running an additional experimental campaign alongside the already functioning original. This means that PPC Advertisers take less of a risk each time they make a change to their original campaign.
There is less of a risk involved through the use of the Google AdWords ACE tool because the PPC Advertiser can see the different effects that a new campaign is going to have. The tool allows them to immediately measure the different results achieved between the new campaign and the old campaign that they have already worked hard on to create.
The Google AdWords ACE tool also gives the PPC Advertiser more confidence when it comes to making changes. This means that they are more likely to try new approaches and to optimize their campaigns further. In this way, the PPC Advertiser is also more likely to generate more effective campaigns in general.
Over the next few weeks, most US PPC Advertisers will automatically see an option for selecting the Google ACE tool under “Campaign Settings” when they sign in to Google AdWords. So, keep an eye out for this new tab selection and put the tool into practice on your campaign.