Pay Per Click Advertising is affected by Google + 1

A major development to pay per click advertising via Google AdWords over the next few weeks will be caused by the introduction of the Google + 1 button feature.

Google +1 and Pay Per ClickIt is commonly known, I believe, that the Google + 1 button feature will appear next to the Google organic listings on the search page and will help Google to continue improving the quality and relevance of the search results that it provides. But who knew that the Google + 1 button was also going to be used alongside the pay per click advertising listings too? (more…)