Branding your Divorce Law Firm through Paid Search

The divorce law firm marketing scenario is simple and common…

Janet Bloggs has found out that her husband, Joe Bloggs, has been cheating on her with another woman from work for the past four and a half years. She thought that everything was good in their marriage, they have two small children together and they have invested in their first family home near to a good school and lots of beautiful parks.

Everything seemed perfect.

But now Janet has to find a divorce lawyer and she needs to find a good one, because she has been out of work for the past six years (due to the children) and will need to receive a healthy divorce settlement in order to support herself as she tries to get back into the world of work. She also wants to retain custody of her children and she’s going to need a suitable place for them to live.

In her distraught state she begins to look for a divorce lawyer and by doing a “simple” Google search.

What is the problem?

She is bombarded by about 100,000 different divorce lawyer search results and cannot even think about where to begin in order to select the best one for her.

This is when branding through PPC Advertising becomes incredibly important.

Your divorce law firm needs to stand out from the rest. (more…)