When creating a PPC campaign, budget is often a huge factor and the reason why many campaigns fail. A lot of beginners use up their budget in a matter of weeks or even days and have no real knowledge of how to lower those costs.
Lowering your PPC costs can be tricky, but it’s definitely not impossible and we’ve seen it work very well on our PPC campaigns. Let’s face it, the terminology alone can be intimidating.
For instance, the better your CTR the lower your CPC and the higher your ROI. There’s also the debate of CPA vs. PPC. Is your head spinning yet?
Don’t worry though because this article will show you 5 methods that won’t have your head spinning. We’ll look at 5 easy ways to help you lower your PPC and also help increase the longevity of your campaigns. (more…)