Google PPC Advertisements are a different color

All of the top three listings of the Google AdWords PPC advertisements on a SERP will now be displayed with a pale purple background.

It is hoped that the choice of color will continue to make these paid advertisements more successful and improve CTR across the board in these spots.

Various colors have been experimented with over the past few months, but this pale purple seems to be the best choice for PPC advertisements and therefore the only thing left to do now is sit back and see what the data reveals. (more…)