Whether you’re in the process of creating a new product or trying to find a tagline for you next big marketing campaign, testing the waters is a pivotal step. After all, you wouldn’t want to shell out thousands of dollars on developing a product or campaign only to find out that people don’t have a need for it.
There a number of market research methods that you can use to assess the market validity of your prospective product. Common practices include conducting focus groups, surveys, or in-depth interviews to test ideas. However, while the above-mentioned tactics are effective in gathering data, they can often be time consuming, not to mention expensive.
If you’re someone who doesn’t have the time or budget to conduct elaborate studies, then consider using PPC advertising as your market research tool. Not only is it easy to set up, it’s also very cost-effective, because you’ll be able to control how much you spend on your campaigns.
On to PPC market research
Tim Ferriss, author of the best-selling book The 4 Hour Workweek, was one of the first people to popularize the use of PPC for market research. According to him, when he was choosing the title for his book, he decided to use Google AdWords to A/B test various titles. He created several text ads with different headlines and tracked the CTR of each ad. In the end, the ad with the headline “The 4 Hour Workweek” received the most clicks, and that’s how it ended up being the title of his best-seller. (more…)
How can you improve your PPC advertising campaigns by stepping back, using PPC graph tools and visual reports as a way of seeing the overall picture? Consider the following situation…
What kind of boss is best? A boss who sits in his or her office all day, crunching numbers and paying attention to no-one, or a boss who spends time walking around the shop floor, seeing what people are doing in action and reviewing the progress of his or her company from an all-round, bird’s eye view perspective?
At Webrageous, we would opt for boss number two.
Sitting in your office, staring at data for hours on end is important in one respect and there are times when all bosses need to sit down with the figures and do some serious in-depth analysis, but it is easy to really lose sight of the big picture when you always work in this work. You cannot see the wood for the trees, as they say, and the same happens to the managers of PPC advertising.
How to improve your PPC advertising campaigns?
If you want to learn how to seriously improve your PPC advertising campaign, you need to learn how to use graph features and visual reporting systems made available to you by the likes of Google AdWords and spend time analyzing your PPC campaigns from a much broader perspective.
Google Remarketing, one of the best ways in which to generate more conversions from PPC advertising, has been rapidly improving the advertising successes of lots of clients at Webrageous Studios. Indeed, our clients are not alone. The success of this innovative advertising strategy at Google has had a substantial positive effect on a number of advertisers across the board.
if you already are reaping the results, why not let us know? Send us a brief comment, detailing your personal experiences as a Google Remarketing user. How effective has it truly been for you? What have you been most impressed with? How many conversions did you gain last week from the Google Remarketing program alone? How much more money are you saving as a result of working with Google Remarketing?
Or….. are you not reaping any results from Google Remarketing? Have you been disappointed by being involved with this new campaign? Maybe Webrageous Studios can help you better the use of this advertising tool and thus make your experience of this innovative PPC advertising strategy more positive in the long run.