Pay Per Click Advertising Hot Out of the Oven

Pay per click advertising is so hot right now – kind of like a batch of cookies that has just been taken out of the oven. They smell so good that everyone wants to eat them right away. But if they do, they risk burning their fingers.   Pay per click advertising...

Hit The Bull’s Eye By Google Adwords Topic Targeting

If you are a Google AdWords user and want to strike the Google Display Network right where you’re aiming, a few keyword arrows would usually do the trick. But if you want to select the topic field without going too specific, Google AdWords is ensuring that your aim...