Pay per click advertising is so hot right now – kind of like a batch of cookies that has just been taken out of the oven. They smell so good that everyone wants to eat them right away. But if they do, they risk burning their fingers.
Pay per click advertising is just like this batch of hot cookies – jump in too quick and you risk burning your pay per click campaigns.
If you are a pay per click advertiser or thinking about becoming one, you want to make sure that you know everything there is about managing a pay per click campaign before you rush in.
It’s true that pay per click advertising – like a batch of cookies – will be a delicious addition to your company’s advertising strategy as long as the right ingredients are used and it is left to cool before taking the first bite at pay per click. (more…)