Pay Per Click Advertising Hot Out of the Oven

Pay per click advertising is so hot right now – kind of like a batch of cookies that has just been taken out of the oven. They smell so good that everyone wants to eat them right away. But if they do, they risk burning their fingers.
 

Pay per click advertising is just like this batch of hot cookies – jump in too quick and you risk burning your pay per click campaigns.

 
If you are a pay per click advertiser or thinking about becoming one, you want to make sure that you know everything there is about managing a pay per click campaign before you rush in.
 
It’s true that pay per click advertising – like a batch of cookies – will be a delicious addition to your company’s advertising strategy as long as the right ingredients are used and it is left to cool before taking the first bite at pay per click. (more…)

Hit The Bull’s Eye By Google Adwords Topic Targeting

If you are a Google AdWords user and want to strike the Google Display Network right where you’re aiming, a few keyword arrows would usually do the trick.

But if you want to select the topic field without going too specific, Google AdWords is ensuring that your aim will meet its target. It is now allowing you to specify topics in order to contextually target your AdWords advertisements to pages within the Google Display Network through Google AdWords Topic Targeting.

What is Google AdWords Topic Targeting?

The Google AdWords topic targeting option allows users to choose from more than 1,750 topics and sub-topics to target your ads. This is a great option for a Pay Per Click Advertiser who is focused on brand awareness, generating sales and reaching a broad audience already seeking their product. (more…)