Anyone can run a Google AdWords PPC Advertising Account. The opening of an account is a very simple procedure and the creation of individual advertisements for a PPC advertising campaign really does not take very long. Nor is the process in its most basic form very complex either. However, to be successful in Google Paid Advertising Management is an entirely different thing.
In principal, it appears at first glance that the only thing necessary for a PPC advertiser to do, when wanting to advertise online through Google AdWords, is to write some advertisement text, pick some keywords, set a daily budget amount or bid for the cost per conversion that suits the advertising budget at hand and press the “activate” button. This is most certainly true, in principal. (more…)