The “Mental Model” is perhaps one of the most important factors for an SEO to consider when working on any website. A more detailed article which includes a larger number of tips for the SEO looking to improve his or her skills can be found on the Webrageous Studios website. However, this post is simply going to look at the function of the “Mental Model” in close detail as it is an area of great importance.
Firstly, what is the “mental model”?
The “mental model” is all about people. Internet users have brains. Therefore a lot of information and behavioral patterns are stored in their heads. Humans are creatures of habit. We all develop our little quirks and customs as time goes on. Many people, although not all, also find change very difficult to cope with.
Why is this important to SEO and what has all this got to do with the “mental model”? Keep reading… (more…)