Do you want internet users to be crawling your site? Do you want internet users to sign up in order to receive emails to your inbox every day with links to compelling content that it going to draw them back time and time again? Do you want to know how to create this compelling content and how to use links in the same way?
The answer lies in the fact that internet users are human beings. They are not one-dimensional and their ideas, opinions and beliefs change radically every day. Your PPC Management style should reflect this. (more…)