Increasing Conversions with Adwords

AdWords is a great place to lose a lot of money if you don’t know what you’re doing. Even if you know how to work the system, you still need to have a clear plan of how AdWords is supporting your business before you start sinking money into clicks that may never convert.
For online companies that want a download or just visits, this may not be too tricky, but for e-commerce companies sales take longer and your SEM plan needs to factor in the sales cycle.
Here is a basic plan to use AdWords for consideration purchases:

Know your sales cycle

You can’t evaluate anything until you know how long it takes someone to buy. Do people shop for a week or for a month? For verticals like travel, a customer may search dozens of sites over a number of months before finally purchasing a ticket. If you don’t know this then you may discount a campaign before it has a chance to produce sales. Setting up E-commerce tracking in AdWords is one way to get data on your sales cycle. (more…)

How to Improve Your Conversion Rate

“How do I improve my conversion rate?” is a question asked by PPC Advertisers all the time.

It is true that conversion rates can be improved greatly by concentrating on landing pages.. Landing pages in PPC campaigns are excellent places in which to begin placing more time and effort because the better the landing page, the more likely the internet user is to convert.

Poor landing pages exhibit characteristics including the following: (more…)