How to Improve Your Conversion Rate

“How do I improve my conversion rate?” is a question asked by PPC Advertisers all the time.

It is true that conversion rates can be improved greatly by concentrating on landing pages.. Landing pages in PPC campaigns are excellent places in which to begin placing more time and effort because the better the landing page, the more likely the internet user is to convert.

Poor landing pages exhibit characteristics including the following: (more…)