The world’s largest search engine promises a host of advertising opportunities via Google AdWords. Its scope for potential customers is enormous. And best of all, Google Advertising is not restricted to just multinational corporations and big conglomerates.
Even the smallest businesses, such as home businesses, authors, consultants, niche marketers and local retailers, can have great successes with the right Google Advertising campaign. When it comes to making the most of your online advertising budget, Google Advertising is the way to go.
Here is a list of some the Advantages of Google Advertising:
Huge customer base from all over the world
One of the advantages of AdWords advertising is it allows you to target your advertisements to anyone, anywhere in the world. By tweaking your campaign you can choose to have your Google Ads seen by a whole continent, a specific region, or an area of just a few streets wide. With AdWords, you can run your entire campaign – targeting people from anywhere in the world – from your own home or office. You can micro target the region you want-almost down to the lamppost! You can draw the area you want on a map, or select just certain cities or counties, or ZIP Codes. It’s that easy! (more…)