Developments in Google AdWords Reporting Features

In late June, it was announced that there are some important changes to the Google AdWords reporting features.

Since then, Google has been listening to the feedback given by PPC Account Managers and PPC Advertisers who have either been happy with the changes on these Google AdWords reporting features or who have been finding the changes difficult to operate.

For example, Google AdWords has been gradually moving the reports out of the Report Center entirely. This means that account, campaign and ad group reports can no longer be created from the Reports Tab.

If you have been finding all of these changes in Google AdWords reporting features more than a little difficult to adjust to, the good news is that Google has been listening and they have finally responded. Google AdWords has developed a number of new resource materials to ensure that their Google AdWords users are able to create reports and analyze their PPC Campaigns without difficulty. (more…)