How is Placement Targeting like Baking a Cake?

Placement Targeting is a method of PPC Advertising which Google AdWords Advertisers can make use of if working within the Content or Display Network as opposed to Paid Search.

Placement Targeting is like baking a cake because:

  • you personally select you ingredients (the websites you are going to advertise on)
  • you put these ingredients into your bowl (your PPC Advertising Campaign)
  • mix everything together (you do this by creating advertisement text that will attract people who are going to enjoy eating your PPC Advertising Cake)
  • set the oven to the right temperature (you choose the right heat and length of cooking time for your cake)
  • you wait for the perfect tasty result to come from all of your hard work (a conversion) (more…)