Webrageous Studios believes that the Google Display Network is in fact overlooked by a number of PPC Advertisers in many different situations with most PPC Advertisers preferring to stick with the more traditional form of pay per click advertising on the Search Network.
While the Search Network is still definitely an area of PPC Advertising that works for many advertisers and for many different types of campaigns, including branding campaigns and Google Remarketing campaigns too, the Google Display Network is definitely more creative, thanks to the availability of image-based and video-based advertisements, and is also in some ways a more targeted form of advertising.
The internet users who see your advertisements on the Google Display Network have definite interests in the types of products or services that you are offering. This is where Google Display Network optimization comes in. aying close attention to Google Display Network optimization Can help you reel in users who are already interested in what you have to offer. (more…)
There are many different approaches that a PPC Advertiser can take when advertising through the Google AdWords PPC network. There are a lot of different styles that you can use in pay per click management as well, and depending on the PPC Manager you employ, your campaign could actually be run in a number of different ways.
However, Google AdWords, time and time again, through a variety of mediums including its own Google AdWords Blog, reminds PPC Managers and PPC Advertisers alike to opt for the continual optimization approach to pay per click management. This is one constant that PPC managers would have to take note of, regardless of how much and how often they tweak their strategies and approaches. Of course, this is also one thing that a lot of PPC managers forget as they rush into the excitement of trying to bring something new to the table each and every time.
What exactly does continuous AdWords Optimization mean? What does this entail?
This piece of advice offered by Google AdWords tells PPC managers to concentrate on optimizing their PPC campaigns and analyzing the results of even the smallest changes that are applied to each of them. This should be done in order to ensure that optimum results are being achieved without fail.
How do you optimize your PPC Campaign to the maximum? Does Google AdWords have any tricks or special advice to share on this score?
As far as ensuring AdWords optimization, Webrageous Studios has a lot of awesome tips on how every PPC advertiser could ensure that AdWords optimization happens on a continuous basis. There are also different tools from Google AdWords that can actually be used to make this process more efficient. Possibly the two most effective ones are the AdWords Conversion Tracking Tool and the Conversion Optimizer Tool, both of which are further discussed through the Webrageous article linked above.