There are many different approaches that a PPC Advertiser can take when advertising through the Google AdWords PPC network. There are a lot of different styles that you can use in pay per click management as well, and depending on the PPC Manager you employ, your campaign could actually be run in a number of different ways.
However, Google AdWords, time and time again, through a variety of mediums including its own Google AdWords Blog, reminds PPC Managers and PPC Advertisers alike to opt for the continual optimization approach to pay per click management. This is one constant that PPC managers would have to take note of, regardless of how much and how often they tweak their strategies and approaches. Of course, this is also one thing that a lot of PPC managers forget as they rush into the excitement of trying to bring something new to the table each and every time.
What Google Means by Continuous AdWords Optimization
What exactly does continuous AdWords Optimization mean? What does this entail?
This piece of advice offered by Google AdWords tells PPC managers to concentrate on optimizing their PPC campaigns and analyzing the results of even the smallest changes that are applied to each of them. This should be done in order to ensure that optimum results are being achieved without fail.
How do you optimize your PPC Campaign to the maximum? Does Google AdWords have any tricks or special advice to share on this score?
As far as ensuring AdWords optimization, Webrageous Studios has a lot of awesome tips on how every PPC advertiser could ensure that AdWords optimization happens on a continuous basis. There are also different tools from Google AdWords that can actually be used to make this process more efficient. Possibly the two most effective ones are the AdWords Conversion Tracking Tool and the Conversion Optimizer Tool, both of which are further discussed through the Webrageous article linked above.