Shockley Au, expert in digital marketing, wrote a highly interesting article on how to pause an AdWords keyword. The science, dedication and detail of his article are proof alone of the extensive experience and understanding needed to really optimize a pay per click campaign and really succeed via pay per click advertising.
It’s true that the pay per click advertising medium is designed to allow anyone to start running a campaign with either little or no experience, but this really only ever works for very small businesses and for advertisers running a single, simple campaign on a small budget.
Larger companies and multinational organizations need to outsource their pay per click management to pay per click industry experts or employ a digital marketing expert directly to work from within the company on advertising campaigns and marketing strategies. (more…)