Pay Per Click Advertising with Image Advertisements

If you are going to set up a series of advertisements on Google AdWords as part of your Pay Per Click advertising campaign, it is well worth considering the option of using an image based advertisement as opposed to the traditional text based version.

Why?

Because as a general rule image advertisements or video advertisements, which can both be used when advertising on the Content Network, are advertisements which tend to have more of an impact on the internet user. In this way, your advertisements are likely to stand out more and attract a lot more attention; attention that will help you to achieve a higher conversion rate. (more…)