Without a doubt, the value and importance of the AdWords Campaign Experiments Tool (ACE) should not be underestimated.
Google AdWords has done a fantastic thing for the PPC Management processes of the average PPC Manager through the development of the AdWords Campaign Experiments Tool and any PPC Manager who is not taking advantage of what this tool has to offer is seriously missing out. What’s more, PPC Managers who don´t use ACE are not doing all that they could be doing for their PPC Clients either.
What the AdWords Campaign Experiments Tool Can Do
The AdWords Campaigns Experiments Tool is one of the safest ways to test a PPC Campaign, make changes and focus on developing PPC optimization skills. Considering that one of the most important things a PPC Manager should be doing when managing a PPC Campaign is testing and experimenting new ideas, the existence of the ACE Tool is perhaps the best thing that Google could have ever done. (more…)