In general, the internet audience prefers to watch and listen to videos than read articles. In our visually influenced society (film, TV and online internet channels being some of our favorite past times), businesses that are still not making full use of video as a way of advertising their services or products are going to continue to fall even further behind their competitors.
Indeed, it is not only important to incorporate video into your Google AdWords Pay Per Click Advertising Campaign, but it is important to incorporate video into your website and to promote your online profile in general.
Most human beings love video and as your target audience is definitely going to be human, video must form a significant part of your business online. Just look at the success of YouTube, one of the biggest and most visited websites in the world.
Google AdWords Pay Per Click Advertisers must tap into this video-loving audience in order to stay one step ahead of advertising competitors. For this reason, Webrageous Studios wants to draw your attention to the Google AdWords Video Preview feature.
What is the Google AdWords Video Preview feature?
The Google AdWords Video Preview feature is not just something available for Paid Search Advertisements. Google Organic Search Listings will incorporate this feature too, but Paid Search Advertisers should be particularly aware of which videos from their businesses they want to promote on the Google SERP.
Essentially, the Google AdWords Video Preview feature does exactly what it says. Through it, internet users will be able to see a preview of online videos attached to advertisements and listings on the Google SERP and they can then decide whether they want to click on your Pay Per Click Advertisement in order to see more of that video or not.
How does the Google AdWords Video Preview feature work?
The Google AdWords Video Preview feature is available when the internet searcher performs an ordinary search on Google or a specific Google Video Search. When the internet user clicks on the magnifying glass placed next to the advertisement on the search, a display of about four video slides is presented to that user and it gives them four still image previews of that video. They then know that if they click on that Pay Per Click Advertisement and follow the link, they will be able to watch the video in its entirety.
What’s more, if the internet user hovers over the still image previews displayed on the Google SERP, the video would even start to play and show them a short clip of the full video that they could see if they were to click on that Google AdWords Pay Per Click Advertisement.
Things to Remember
Human beings LOVE video. If your company has videos on its website that promotes products and services, use them in your Google AdWords Pay Per Click Advertisements and take full advantage of the Google AdWords Video Preview feature as soon as possible.
Webrageous Studios works with US Law Firm Clients every day. It is a specialist in Google AdWords Pay Per Click Management for US Law Firms which specialize in Divorce Law, Family Law and Personal Injury Law, to name but a few areas.
Webrageous Studios strongly recommends the use of the Google AdWords Video Preview feature to those Pay Per Click US Law Firm Clients who have videos about their services on their websites because the audio-visual medium is an excellent way of promoting any US Law Firm through online advertising. It is a very successful way of drawing more potential clients to your website.
If you have any more questions on the use of the Google AdWords Video Preview feature, do not hesitate in contacting Webrageous Studios immediately to discuss those areas of interest or concern in more depth.