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6 Ways to Fail AdWords Campaigns

It’s easy to set up an AdWords account in order to run ads on Google, but it’s even easier to fail AdWords campaigns, especially if you manage them poorly.   Paul Downs is a small business owner who manages his own AdWords campaigns and realizes that...

Recent Google AdWords Changes and How They Will Impact You

As you have likely heard, Google has recently announced that it is changing the way it approaches keywords in its AdWords campaigns. The new changes are related to the way that exact and broad matches are made. These new changes are promising, and they are designed to...

What Sets PPC Pros Apart?

A successful Pay Per Click (PPC) campaign can be a cost-effective way to connect directly with your company’s target audience.  PPC campaigns are easy to measure and track, providing opportunities for analysis and adaptation that simply aren’t...

5 Tips For Getting The Most Out Of Google Analytics

One of the most important parts of an advertising campaign is ensuring that it is successful and measuring its performance. Before internet-based advertising, tracking a campaign’s successes and failures was mostly hit or miss and required customers to leave...

A Few Important Marketing Strategies Employed by Law Firms

Online marketing for law firms comes down to focusing on natural search optimization and/or paid search. The contents of your site need to include your law firm’s certificates, practice skill, area of expertise together with other information which might be...