Pay-per-click advertising is one of the most effective ways to boost brand reach in the digital world. SEO strategies and social media campaigns take time to gain traction, but with PPC, you can instantly grab your target audience’s attention. All you need is...
Nothing was normal in 2020, and, as you’ll see from these responses, that held true in the marketing realm as well. Read on to learn about some of the unusual ways that marketers were affected last year. Shakun Bansal Shakun Bansal, Head of Marketing...
If you’re a personal injury attorney, you might have heard different things about paid ads. Some law firms swear by them, others claim they don’t give a satisfactory return on investment. What makes the difference? We asked a few law professionals to share...
If you use anything other than exact match then your ads may show up when someone is searching for a competitor attorney in your area. If you are not aware that this may be happening just check the search terms in your Google Ads account. According to feedback from...
Most law firms convert only 3 to 4 percent of the traffic they receive on their websites. With Google Ads remarketing, you get the opportunity to increase your ROI. Also called retargeting, remarketing tells Google Ads to follow potential customers as they visit...
Are conventional marketing strategies proving to be lackluster? Maybe it’s time to employ a little more creativity. Read on for innovative ideas from legal professionals. Andrew Jezic Andrew Jezic, Founding Partner of Law Offices of Jezic & Moyse. Affiliate...
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