Google recently announced a sunsetting of expanded text ads (ETA’s) at the end of June 2022. Google recommended “To prepare for this change, we recommend that you have at least one responsive search ad in every ad group in your Search campaigns by June 30,...
Google Ads allows you to optimize for both online and offline conversions. Online conversions such as a prospect filling out a form are easy to track. But conversion in the offline world presents a tracking challenge for law firm marketers. How do you track a customer...
There is a variety of metrics out there to use when split-testing an ad, from Cost Per Click to Impressions Per Minute. Which ones are the most effective? The answer really depends on your goals and individual preferences. Our ad gurus weighed in on their personal...
PPC and SEO are two of the most powerful digital marketing tools. With pay-per-click advertising (PPC), you boost your chances of success by ensuring you’re always in the right position to capture audience attention. With Search Engine Optimization (SEO), you increase...
What are Google penalties and why do they matter to your site? You might be surprised to find out what our readers uncovered. Samantha Odo Samantha Odo, Marketing Representative from Precondo. Number of clicks and PPC Cost One way a Google penalty can affect your PPC...
Pay per click advertising is one of the fastest ways to generate attention for your law firm online. With the right strategy, you can get your ads in front of the right clients quickly and create opportunities for new cases long before your organic ads start showing...
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