Mobile devices provide different online experiences for customers. Optimizing sites for viewing on mobile devices with smaller screens changes the way that ads appear and can influence the effectiveness of PPC campaigns. To get the most for your money, it is vital to...
PPC advertising can quickly turn into a numbers game as you try to balance the click cost, click-through rate, ad position, and conversion rate. You may be left wondering if fighting for the top spot is really worth what you are paying for it. How can you tell if you...
Google Ads offers attorneys and law firms an excellent opportunity to stand out online. Google processes around 3.5 billion searches every day. Often, when your clients are searching for help from a legal professional, they’ll start by heading over to Google....
Frustrated by having to make individual edits to your Google Ads campaigns? Wish there was a way to tweak your keywords and ad groups while you’re offline? If you answered yes to any of these questions, Google has the perfect solution for you – the Google...
Many experts find it challenging to include their clients in the setup and management of their PPC campaigns because of the complexity of the subject matter and the jargon that comes with it. As clients are usually happiest when they are directly involved in the...
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