DON’T Create Responsive Search Ads!

Google recently announced a sunsetting of expanded text ads (ETA’s) at the end of June 2022. Google recommended “To prepare for this change, we recommend that you have at least one responsive search ad in every ad group in your Search campaigns by June 30,...
What metrics are important for split testing an ad?

What metrics are important for split testing an ad?

There is a variety of metrics out there to use when split-testing an ad, from Cost Per Click to Impressions Per Minute. Which ones are the most effective? The answer really depends on your goals and individual preferences. Our ad gurus weighed in on their personal...
PPC vs. SEO: Which Gets You Results Faster?

PPC vs. SEO: Which Gets You Results Faster?

Pay per click advertising is one of the fastest ways to generate attention for your law firm online. With the right strategy, you can get your ads in front of the right clients quickly and create opportunities for new cases long before your organic ads start showing...