When most people hear the term “PPC manager”, they think of someone who is in charge of all the ads on a company’s website.
In reality, PPC specialists have a much broader role. What they do encompasses many different aspects of online marketing.
What exactly does a PPC specialist do?
PPC managers use pay-per-click (PPC) advertising that increases a company’s visibility online. The ads they create generate traffic to a company’s website and boost their social media activity.
PPC is for search engine results and social media.
PPC campaigns run on search engines like Google and Bing, as well as social media sites such as Facebook, Twitter, Instagram, and LinkedIn.
PPC specialists not only create these ads, but they also manage ad campaigns. They ensure the campaigns run smoothly and achieve a company’s marketing objectives.
PPC Specialists Focus on Results
It’s not enough for a PPC specialist to generate ads for a company. They also need to monitor the ads and make sure what they are doing provides results. This includes:
- Monitoring the success of each campaign
- Analyzing data related to the performance of a particular ad
- Optimizing PPC ads over time
When new channels become available or a current platform is not supported by mobile applications, PPC managers must find and integrate them to track how each campaign performs. They set up conversion tracking and adjust keywords and other parameters accordingly. This ensures that each campaign achieves optimal results and that companies get a good return on their marketing investment.
Finally, PPC specialists make sure that ads are appropriate, comply with the company’s brand guidelines, and are up to date.
They must be experts in online marketing, search engine optimization (SEO) techniques, content marketing strategies, and social media. In some cases, they also need to be experts in a particular industry
What does a PPC specialist do?
In short, PPC managers handle every task related to online advertising.
Should you hire a PPC agency to help you with online advertising?
Every company is different. Some companies have PPC specialists on staff. They might even hire someone for each process. Others prefer having one person overseeing the entire system.
Others work with agencies that offer comprehensive PPC services. This means they have a team of people helping them with their online advertising goals. Working with an agency means you’ll have access to experts whose full-time job is to stay up-to-date with developments in the PPC and online marketing industry.
This makes the process of PPC as efficient and effective as possible.
Is it time to step up your PPC game?
Have you tried PPC advertising in the past without the results you were hoping to achieve?
Are you ready to implement a PPC ad campaign that works for your company?
We can help.
We’ll start by evaluating your current PPC situation and determining if your expectations are in line with what your company can handle. We’ll assist you with setting marketing goals and designing PPC campaigns that help you achieve these goals.