If you would like to know which are the top keywords you need to have in your Google Ads (formerly AdWords) account for your dental practice to succeed with PPC, you are in the right place. As a dentist, you will find this list of more than 100 keywords very useful. This doesn’t mean that you need all of these keywords in your Google Ads (formerly AdWords) account. We understand that your dental practice is unique, and depending on the services that you offer or the services that you would like to promote on Google ads, you will need to go through the list with this in mind, so you can make a sound decision on which keywords you will target.

Take a look at the comprehensive keyword list we have compiled for you:

need a tooth extracted
24 hour emergency dental extraction
emergency tooth extraction
emergency dental care near me
tooth pain
dentist open near me on saturday
emergency dentistry
emergency dentist near me
best emergency dentist near me
dentist urgent care
dentist open on saturdays
chipped tooth emergency
emergency dentist
emergency dentist near me
emergency dental care (INSERT A NEARBY CITY HERE)
emergency dentist
chipped tooth emergency
nearest emergency dentist to me
dental emergencies
emergency dentists near me
emergency dentist
Emergency Dentist
walk in dental clinics
emergency dentist (INSERT Another NEARBY CITY HERE)
dentist open saturday
emergency dental care (INSERT Another NEARBY CITY HERE)
Emergency Dental
dentist open on sundays
walk in dentist (INSERT YOUR CITY HERE)
emergency dentist near me open today
(INSERT A NEARBY CITY HERE) emergency dentist
dentist offices open on saturday
walk in emergency dentist near me
walk in dentist near me
top emergency dentists near me
where is a walk in dentist near me
chipped tooth
emergency dentists near me
dentist open right now
urgent care dental
walk in dentist
Wisdom Tooth Removal
dental care near me
dentist with saturday hours
dentist offices open on sunday
same day tooth extraction near me
denist office walk in
dentist emergency
dentist open on saturday
emergency dental care
price for tooth extraction
emergency dental clinic
emergency dentist in my area
emergency dentists
emergency dentists
dentist emergency
emergency dental services
emergency dental
urgent dental care near me
emergency dentists near me
dentist that has laboratory on site
walk in dentist near open now
emergency extractions near me
walkin dentist
emergency dentist
emergency dental
weekend oral surgeon near me
emergency room dentist
tooth extraction
emergency dental care
on call dental
emergency toothache relief
dental emergency
(INSERT YOUR CITY HERE) Emergency Dentist
got ulser near wisdon teeth
evening dentists near
24hr dental near
emergency root canal
emergency dentist 24 hours near me
root canal
dental emergency near me
emergency tooth pulling
tooth extraction
root canal dentist
emergency oral surgeon
emergency dentist office
root canal dentist
process of rct
emergency dental near me
toothache emergency dentist
emergency dentist (INSERT Another NEARBY CITY HERE)
wisdom tooth removal
emergency oral surgeon near me
find an emergency dentist
emergency walk in dentist
wisdom tooth removal
emergency dental extractions
can you eat popsicles after wisdom teeth removal
dental same day service
dentist open on sunday
dentist open sunday
24 hour dentist near me
need a tooth extracted
emergency dental

See The Impressive Results We’ve Delivered For One of Our Dental Clients

Finding the right keywords to target for your dentist office is just one of the the many steps you need to take into consideration when you are setting up a Google Ads account.

There are some interesting symbols used in the previous list, like [] and ” – these refer to the match type in Google Ads. Knowing what kind of searches each of the Google Ads match types trigger and deciding on which ones you will use it’s also essential for your dental practice business.You can certainly waste money if you don’t understand and do this properly.


You may have also noticed that there are a few keywords which have words such as “insert your city here” or “insert a nearby city here” in parentheses. This is for you to choose all the areas which you consider are your best targeting locations. By doing this, you make sure that people who are looking for a dental clinic -or even better, urgent dental care- on any of your specific locations can see you on Google.

The key to making a lot of money from Google Ads is to focus on emergency dentistry – these are people with, by definition, an urgent need. They are less price sensitive and ready to commit to you NOW! You simply can’t afford to miss out on showing on Google when someone is looking for urgent dental care.


You also need to do a similar process to find your negative keywords, in other words, the keywords that you do not want to trigger your ads. The organization of your account also plays an important role on your success. Writing compelling ad copy and your landing pages for these ads is paramount. This is not important just because you would want to direct someone who is looking for urgent dental care to be taken to an urgent or emergency dental care landing page, but also because your landing pages must have all the elements that are needed to convert.


We certainly know how to do all of this. We have years of experience with Google Ads and it’s all we do. If you are already wondering if setting up and managing your Google ads account will be too much of an effort for you and will consume you the energy you need to  focus on your dental practice, please give us a call at  855-945-1596 and we will happily help you with your Google Ads account. Once you have a Google Ads winning strategy set in place with us, you will only need to take care of the new clients that will be coming in because of your decision of hiring us, like these happy clients of ours who chose to trust us with their precious Google Ads accounts. You can watch their testimonials in this link: