3 Common Google AdWords Myths

This short article couldn’t possibly hope to cover all of the Google AdWords myths that plague the dreams of new PPC Managers and PPC Advertisers, desperately trying to get their heads around the intricacies of running a PPC Google AdWords Campaign.
However, this article can highlight three of the most common Google AdWords myths in the hope that the minds of our readers can at least be put to rest on the following if nothing else.
So, sit back, take the advice on board and know that what we are printing here has been well researched and comes under good authority.

Google AdWords Myth 1: Conversion Rate Impacts Quality Score

Conversion rate does NOT affect your quality score. Therefore, simply placing a really easy to spot, obvious call-to-action conversion task on your landing page is not going to do anything to improve your quality score.
Of course, creating an effective call-to-action on a clean and easy-to-navigate landing page is a good idea in terms of increasing conversion rate, but conversion rate itself is not linked to quality score. Be very clear about this.

Google AdWords Myth 2: AdWords Keyword Tool suggests keywords to use

The Google AdWords Keyword Tool does not “suggest” effective keywords for you to use in your campaign. This is a huge myth that fools a lot of new PPC Managers and PPC Advertisers alike.
The truth of the matter is that the Google AdWords Keyword Tool is simply that; a tool! You can use it to find related search terms for a subject that you wish to promote, but YOU have to do the keyword selecting, YOU have to research which of these related terms automatically generated by the Google AdWords Keyword Tool are going to be of use to you and your campaign. This is the difference.
The Keyword Tool is not going to know your advertising goals, nor is it going to be specifically aware of keywords which are in fact “negative” keywords for your particular campaign.
Use the tool as a research mechanism. Do the selecting and analysis of the keywords it generates yourself.

Google AdWords Myth 3: Upper and Lower Case matters in AdWords Keyword

As is fairly obvious from the sub-heading, the fact is that Google AdWords does not distinguish between upper and lower case letters.
To make things absolutely crystal clear, “WEBRAGEOUS” is exactly the same as “webrageous” in the eyes of Google AdWords and therefore there is no need to worry about covering all keywords in upper AND lower case when running a PPC Campaign.
Having said that… lower case letters do look neater in URLs, etc. Just a thought to bear in mind!