2 Common Google AdWords Myths
This short article couldn’t possibly hope to cover all of the Google AdWords myths that plague the dreams of new PPC Managers and PPC Advertisers, desperately trying to get their heads around the intricacies of running a PPC Google AdWords Campaign.
However, this article can highlight three of the most common Google AdWords myths in the hope that the minds of our readers can at least be put to rest on the following if nothing else.
So, sit back, take the advice on board and know that what we are printing here has been well researched and comes under good authority.
Google AdWords Myth 1: Conversion Rate Impacts Quality Score
Conversion rate does NOT affect your quality score. Therefore, simply placing a really easy to spot, obvious call-to-action conversion task on your landing page is not going to do anything to improve your quality score.
Of course, creating an effective call-to-action on a clean and easy-to-navigate landing page is a good idea in terms of increasing conversion rate, but conversion rate itself is not linked to quality score. Be very clear about this.
Google AdWords Myth 2: Upper and Lower Case matters in AdWords Keywords
As is fairly obvious from the sub-heading, the fact is that Google AdWords does not distinguish between upper and lower case letters.
To make things absolutely crystal clear, “WEBRAGEOUS” is exactly the same as “webrageous” in the eyes of Google AdWords and therefore there is no need to worry about covering all keywords in upper AND lower case when running a PPC Campaign.
Having said that… lower case letters do look neater in URLs, etc. Just a thought to bear in mind!